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Sunday, November 8th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. Ash says:

    yeah. you might reeeeeaally want to think about the “throw a pie in his face thing”. or just tell him like this:
    1. when he walks up, slap him in the face (preferably while your boyfriend is watching).
    2.then, if he tries to talk to you, scream at him IM NOT YOUR GIRLFRIEND!!! WHY CANT YOU UNDERSTAND THAT!?! also, if your boyfriend IS watching, grab him and add, I ALREADY HAVE A BOYFRIEND! NOW LEAVE ME ALONE! NEVER COME NEAR ME AGAIN!!!!
    3. also, if he ever brings you some sort of dessert (he probably will bring it to your house, so be aware of your doorbell) to show his love for you, especially if its pie, look at it as if youve always wanted one, look at him, say, ive always wanted to do this, and toss it in his face!

  2. Rachel says:

    err, I’m not an expert on this, but this is bullying. My only advice from here is tell your parents, tell your teacher(s) and make sure you have friends with you

  3. Ash says:

    ya know, Rachel might be right. he might just be trying to annoy you, or trying to win a bet. i hate it when the bet thing happens, two boys have done it to me before, and it really hurts.

  4. gabi says:

    Hello good end of the week all

  5. Ash says:

    yes it is nice i agree good weather were having

  6. mericlaire says:

    hi girls bye

  7. gabi says:

    nobody gave me code spceiais fashion packs am leaving bye bye

  8. Tinny says:

    hey im getting a barbiegirl yay

  9. RISHIKA says:

    THANKS FOR YOUR ADVICES.

  10. hailey says:

    well bye guys i am off to school i will be back this weekend so bye .

    hailey

  11. Ash says:

    laaa deee daaa

    i dont exactly know what to say.

    laaa deee daaa

  12. Ash says:

    ok so is anyone else gonna post cuz its been almost a day and im kind of bored and i know im talking on and on with no periods thank you for reading goodbye

  13. blessy says:

    plz give me the code of petz and outfits plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz.

  14. blessy says:

    hi plz give me the codes plz picnwinc

  15. Ash says:

    who is picnwinc?

  16. monster says:

    hey everyone.
    I want to give a advice to RISHIKA that just ignore him.

  17. Ash says:

    laa dee daa

  18. chloe baby says:

    ash sorry about telling you to get over yourself i found out it doesn’t matter just be you. i went to see my pop in his coffin my nanny was holding his hand saying it was cold because his spirit was gone to god. My nanny also said when ever the wind blows over your face or you hear feathers or leaves shaking that will be my pop. Now i know even though he is gone he is in a better place where he will not have trouble breathing and being sick so yeah i hope all these girls reading when one of their family member dies think ‘i can cry all i want my ( who ever died ) will always be in my hart and in a better place where nobody suffers’ i hope you all enjoy this message i am going through a tough time since my pop died and since i saw him laying in a coffin and when that tuff time i had to say GOOD BYE MY POP as you all dont know i have a real grandma she died when i was like not born and my granddad was a bad man and ment to be in jail. my other granddad is nice calm and gentile and his ex wife my grandma is a total nut-case she talks to her pictures on her cups and wave to signs like weird o. Then there is my not so real nanny and dead pop thay are like family and my not real nanny is the only nanny that is a real nanny thx for listening

  19. chloe baby says:

    please read the following text up above this text it will mean allot to me and my pop thx

  20. THEAVILANGEL says:

    HELLO RACHEL I HAVE RECOMENDED YOU TO MANAGE MY SITE NOW I’VE COME BACK TO GET IT THANK YOU AND PERHAPS PLZ ALLOW THEM TO PUT ACCOUNTS.

    the owner,
    THEAVILANGEL

  21. Barbie girls is the #1 site in the industry for girls i mean all girls go to their site every 24 hours i recieve messeges about it well i agree to THEAVILANGEL

  22. AVeE says:

    well every minute is attached here im subscribed in this entry?

  23. Ash says:

    its ok chloe baby you rock like oh whats it called oh yeah A ROCK!! hahaha ill see all you peeps l8r

  24. nadine says:

    hay girls i know your problem u want v.i.p accounts with its passwords well i have the solution just go to my site: http://www.freewebs.com\florina-nadine

    there u will find v.i.p accounts with the secret asnwers and the passwords take them and try them and rate for my site and write anything in the guest book
    nadine…

  25. chloe baby says:

    thx ash hay you other girls out there curse your souls

  26. Ash says:

    lolz what do you mean by that chloe?

  27. AVeE says:

    rachel answer me why is my name color red?? i mean wuh wuh.. never mind.

  28. Rachel says:

    AVeE your name is in Red because you put a link/web page address into the form. In your case, you types in behindthebuzz.com.

    If you have a web page, you can type in your web address and get a link to that.

  29. chloe baby says:

    hello every one im chloe
    if you have a ds and got animal crossing on it
    i want to add you here are my details
    name-(lovehart)(raindrop)cute(raindrop)lovehart)
    the words in brackets are pictures ok there are no spaces
    town-cute kin
    there is a space
    friend code-4167 7391 4652
    thanks and rachel dont take the code off
    also girls my gates are always open
    when you add me post on this site that you added me thanks so much

  30. chloe baby says:

    if you dont know what a ds is ill tell you-
    a ds is a nintendo ds or a nintendo ds lite
    thanks

  31. chloe baby says:

    my gates are always open and the time i want you to go on is 4:00 o’clock thanks

  32. chloe baby says:

    but on the holidays or weekends any time im even on right now (hahaha its true lol)

  33. chloe baby says:

    and i was talking about the ds game animal crossing ok

  34. blessy says:

    plz sexiii plz five me the password of vip`s
    account!!!! plz.

  35. blessy says:

    plz sexiii plz give me the password of vip`s
    account!!!! plz.

  36. chloe baby says:

    this is my cat typing:bnnnnnnnnnnnnnnnn jklokrdflgftlfgkjghbl;phygkoifjcdhgxytfcuhgjjoijkhgfbkjgflkogtkllgbkijfgukijudefr’;/[[[[[[[[[[[[[[[[[[[[[[gh/

    cool as hay she was like stepping on the key board lol

  37. i need a barbie girl code and i agree with emily
    be bratz is more fun but can she give me a code.

    everyone check topix.com they have a lot of things to talk about and they dont have a check
    for everything. [sorry, I remove emails from this thread. Rachel]

  38. Ash says:

    hey now my comment box isnt red anymore. lol. it keeps switching from red to lite brown.

  39. hannah says:

    rachel,
    can u tell me how to make a website like urs

  40. phoebe says:

    Hi hannah mendoza!! can u call me please

  41. Ash says:

    yo. i like yoyos. yo y-yo yo y-y-yo. crank dat solja boy! o yeah thats my cell ringtone lolz. not yo yo yo but crank dat solja boy is. have you people ever heard solja boy?

  42. phoebe says:

    uh hello hannah?

  43. rtyh says:

    Hey I know A PETS CHEAT CODE IT IS barbieissocool12345

  44. tennahot123 says:

    hi rachel! i will let ya use my account any time!

  45. Christine says:

    Hi Girls! i have a be-bratz! if u want to go on it here is the info!

    username:Rock-Star.Fab101

    passowrd:

    sorry! i cannot tell ya my passowrd! because i dont want people to hack my be-bratz account!

    well……at least i can give u a be-bratz code if u want to be a be-bratz member!

    here is the be-bratz code!

    code: B123Bratz00123567Girlz

  46. Christine says:

    RACHEL,

    HOW DO WE MAKE A BEHIND THE BUZZ WEBSITE?

  47. Christine says:

    hey girls! i have more and more and more and lots! of be-bratz codes and accounts! so if the code B123Bratz00123567Girlz says it already used i can give u lots of codes and usernames! but no passwords!!!! because i dont want others to hack the be-bratz account!

  48. Christine says:

    hi again girls! here are the infomation of the be-bratz codes and usernames!

    Be-Bratz Codes:

    B123Bratz00123567
    VLP12322LOB
    J1A1D1E88567231
    Y6A6S6M6I6N
    CLOEXOX00001111
    ROXEY100BOX91872
    SAS-SHA456
    SMP0089
    SNMEWTR1234567789000
    HLEYSAMPL7777799123
    090091BRS
    VMPSDK111111
    HRWEBR12345678910
    LOMYU-SPOIULKK
    1234509891
    HLA.SHLA123
    LFFOO9876

    Be-Bratz Usernames:

    Bratz.Shine101
    BratzGirly123

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