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Wednesday, December 16th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. tennahot123 says:

    nothing is unlocked i tryed clu beauty and glam crowns!!! plz badly unlock and can i have a secret b chat if there is know secret b chat i am badly a hard angery girl plz!!!!! AAAAAAA! i am saying that because my mom doesent want to spend 1000$ and my brother and dad my family wants there money and i hope its going to b at my fornt door i already told you were in december and why havent you if you dont until 1st of febuary I HATE BARBIEGIRLS.COM AND I HAVE A BE-BRATZ DOLL AND IF BARBBIEGIRLS.COM DOESENT DO WAT I SAY I HATE THEM AND I WILL GO TO BE-BRATZ.COM THANKYOU FOR READING AHAHAHA!!!!

  2. tennahot123 says:

    could barbiegirls.com give me a barbiegirl plz i am only 7 years old i am only in year 2 and my mom doesent want to buy it because my mom said maybey when i am 10 years old or 9 or 8 i am 7 and turning 8 i dont think she is going to get it for COULD SOMEONE GIVE ME AN MP3 PLAYER?

  3. amy says:

    hey people yall should put that fun chat back on barbiegirls bcuz dat b chat sucks and its boring it an’t like we gone curse if we do jus block it out it used to be fun that way but i stop getting on barbie girls i got on be-bratz and its fun WE SHOULD MAKE BARBIEGIRLS GET SHUTDOWN!!THEN BE-BRATZ WILL BE BETTER i got a be-bratz and its blue..BARBIE GIRLS SUCKS!!!!HA HA

  4. melissa says:

    i wish i had the 3 B.G. i realy want ont i alway dread that i have one .me and my friend too!!leke in bebratz you need you doll to enter it it not fair I SAY they made the barbie girl to have money and they don’t work at all i am in lebanon how can i have one tell me

  5. melissa says:

    i need code if you nice !!!!!!!!!!!!!!!!!!!!!!!

  6. melissa says:

    i need code if you nice !!!!!!!!!!!!!!!!!!!!!!!
    girls plz

  7. princcess091 says:

    if u have a barbiegirl mp3, can you plz give me ur account on my email address which is:kawaljit-kaur@hotmail.com and if u like i will give u my be-bratz account. plz xxxxxxxxx

  8. fiona says:

    ok if you have a barbiegirl account and a mp3 barbie girl this is my email red-fashion-devil@hotmail.fr
    if you give a compte barbiegirl all the thins at there unlock i will giveu my account of be-bratz

  9. Karey says:

    I hAve a promble To log on to Barbiegirls.com. It what Let Me it say to asks ur parents for permsion or Do u What us to E-mail ur parents Again

  10. thx rfiendscuties u rock u really are nice is ur psword [removed] for barbiegirls

    RC: I (the owner of this blog) will remove passwords from here if I see them. Sharing passwords is not something I can support – this is a public blog. So [removed] means I took a password out.

  11. bye the way i have another barbie girl account its BgirlMODEL waheeda my email is dancer1015@gmail.com see ya

  12. Ariana says:

    hey girls please send me a email with pets code my email is arinb@hotmail.com

  13. princcess091 says:

    WHERE WERE U BORN POODLESKIRT11?

  14. princcess091 says:

    plz!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  15. odvffg says:

    i need a code can some one put your code in for i can us it to!!!!!

  16. tennahot123 says:

    I have a barbiegirl cool huh? it is pink now i dont have to be mad because when i am mad it means i want a barbiegirl to unlock the world when i say madala it means im mad that i want anything who thinks barbiegirls.com is cool i do i hope you do!
    by: tennahot123

  17. tennahot123 says:

    Hey i have an mp3 player cool huh? if you want more fun Click Here!

  18. tennahot123 says:

    if you want to go barbiegirls.com you need this code but it is a invaild code look qwshsj d7xjd837nc

  19. tennahot123 says:

    i have a barbiegirl so here is a code barbiegirls245

  20. tennahot123 says:

    send me a mail to help people find there code on there barbiegirl my email address is phoebe_pham@hotmail.com

  21. violet says:

    um I have a barbie girl code and an account only if one yous tell me a barbie girl cheat and things

  22. violet says:

    and if you do have a cheat tell me on violet_rock_roll@hotmail.com

  23. violet says:

    if you dont know a cheat send me a webkinz code thanks

  24. Madison Bergstrom says:

    Ok Guys, I Unfortunatley HAve another Barbie Girl, And I Am Giving My Charecter AWAY!!

    You Will Get Pets, And Maybe Some B Bucks, So Heres The Information!

    [password removed]

  25. Madison Bergstrom says:

    P.S That Charecter HAs Barbie Girl On It, And Dont Worry, I Wont Do anything To The Charecter!

  26. Madison Bergstrom says:

    Ok I Want to See if this works…

    [IMG]http://www.virginmedia.com/images/barbie-mp3.jpg[/IMG]

    If That Didnt Work Follow The Website.
    If It Did Look At This Barbie Girl. This Is My Barbie Girl, I’d Love to give you The REAL BARBIE GIRL MP3, But I Can’t. So Just Use the charecter For Now.

  27. princcess091 says:

    tennahot123 where were u born i’m asking because i like ur english so much!!!!!!!!!

  28. angel123 says:

    heres sum code for u ppl
    barbiegirls232, mattychoice and walmartbbucks give 100 points. barbiegirlspresale and mattelbbucks give 200 points. im not sure about mattelbbucks giving 200 points maybe 100 but u can try and see

  29. tennahot123 says:

    well princcess091 i was born in sydney including australia

  30. Caroline_x3 says:

    Why are all you losers obsessing over a barbiegirl. You guys are obviously over five years old if your typing these things. I have a few pieces of advice for you:

    1. Grow Up.
    2. If you are not able to do that, save up the money to get a barbiegirl and stop complaining about not having one.
    3. Try making some real friends and not the ones you make on barbiegirls.com.
    4. Get a life and stop trying to act like you are better then eachother because one of you has a bebratz doll and a barbie girl and the other doesn’t because lets face it, any normal person would make fun of you for having either of them.
    5. Try going outside sometime instead of staying on the computer and getting fat if you’re not already.
    6. Finally, get a hobby. I checked this website about a month ago and a few of you are still whining about your gay barbiegirls.

    Any questions?
    I think I summed it up pretty well for all of you losers out there, but write back if you don’t understand, girls!

  31. Molly says:

    who has any codes plz email me at mollyt1@hotmail.co.uk

  32. Pinkaelita says:

    Yello! I agree with Caroline_x3. I mean, I got a B girl, and I don’t make a big deal out of it. Actually, the reason I got a Barbie girl was cuz she wuz an MP3 player ;) But the website is pretty cool 2 :D I’ve been to see Be-Bratz, and honestly, it’s almost a pure copy of Barbie Girls. I don’t really liked it. But I’m not going 2 go crazy like some people r (an example: Omigod! I have a Barbie girl and a Be-bratz girl! I’m better than u!). And for sme ppl that really want 1, instead of complaining, go save some money! Like I did when I saved for an American Girl Doll (She costed about a 100$, and I saved that much!), and stop acting like little, spoiled, inconsidered, brats. Good luck in saving. P.S. Angel123. thanks for the codes :D

  33. hannah says:

    EIMEAR WHAT’S YOUR MOMS MIDDLE NAME I REALLY WAANNA KNOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  34. coolgirl says:

    i got a bgirl a braz are RETARDEO!

  35. Kristin says:

    HEY!!
    I DON’T HAVE A BARBIEGIRL BUT I REALLY WANT ONE BUT MY PARENTS THINK IT IS A WASTE OF MONEY! :(
    IF ANYONE KNOWS HOW TO UNLOCK THE WHOLE BARBIEGIRLS.COM WEBSITE WITHOUT HAVING ONE PLEASE EMAIL ME: miss_kristin@windowslive.com
    I WOULD REALLY APPRECIATE IT!!
    ALSO IF YOU WANT TO ADD ME MY NAME ON BARBIEGIRLS.COM IS: BaybieBarbiex
    THANK YOU!!
    MUCH LOVE
    KRISTIN XX

  36. hannah says:

    where were you born poodleskirt11???????????????????????????????????

  37. tennahot123 says:

    well…. rt the code setion is suppost to be on your barbie girl!

  38. violet says:

    yeah but i havent used it so

  39. tennahot123 says:

    my barbie girl is cool! it unlocks cool stuff!

  40. hannah says:

    I HAVE 4 BARBIE GIRLS IF ANYONE WANTS A USERNAME AND A PASSWORD OF A BARBIE GIRL HERE’S ONE

    USERNAME:100gabriella
    password:[removed]

    [I WAS BORN IN ORLANDO]

  41. hannah says:

    tennahot123’s password:

    sorry tennahot123!!!!!

  42. hannah says:

    ONCE AGAIN I AM VERY, VERY, VERY, VERY SORRY .

  43. hannah says:

    http://www.barbiegirls.com IS COOL !!!!!!!!!!!!!!!!!!!!!!!!!!!!

  44. will the code that unlock every thing is barbiegirlscoolcloths ok girls bye

  45. its about girls says:

    listen girls. if u wanna a be-bratz account u must send me ur barbiegirls account,ur account must have a barbie mp3 thingy with it. if u don’t wanna give me ur barbie.com account with that mp3 thingy plz then make it 4 me i will send u my info… on ur email and if u wanna make me 1 or give me plz send it to this email (whicch is mine):kawaljit-kaur [at] hotmail [dot] com. thanx anyway i will give u lots of gift and i will b ur bst Friend…….. Thanx!!!!!!!!!!!!!!!!!!!!!!

  46. barbiegirl says:

    here are some codes: barbiegirls232-100, barbiegirlspresale-200, mattychoice-100, walmartbbucks-100,mattelbbucks-100,barbiegirls444-100!! wow! a total of 700bbucks!!

  47. Gen says:

    Pls share some codes with me, here’s my email, thedevilwearspink@yahoo.com.
    My barbiegirls username is tomatoDevil, add me up!!

  48. rweina says:

    hello may i know how to adopt a pet in barbie girls, i want adopt apet but the barbie girls says always : connect ur barbie girl to adopt pet then when i click the tell more.
    no0 changes my carrier is always empy.
    wat should i do?? pls help me

  49. tennahot123 says:

    HANNAH!!!!!! im angery of you im calling the police i changed my password the police number is 000 im not telling you my new password HA!!!! what are you going to do now???? c u later you stupid idiot!!!! i hate you

  50. barbie says:

    how can i nlock things in barbie girl???

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