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Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

Barbie Home

  • StumbleUpon
  • Digg
  • Facebook
  • Mixx
  • Google
  • TwitThis
  • Reddit
  • Yahoo! Buzz
  • Slashdot
  • E-mail this story to a friend!
  • BallHype
  • YardBarker

Comments

865 Responses to “Barbie Girl Grows”
  1. Rachel, are you a mod on here???

  2. Rachel says:

    Yes. It’s my blog and control what gets puts up in comments. It’s why sometimes you don’t see stuff as I have to approve first posts from everyone.

  3. chelsea says:

    i have a pet code

  4. sundeol says:

    If any one as the codes plzzzzzzzzzzzzzzzzz mail me that.i am dieing for that plzzzzzz email me at suma_lily@yahoo.co.in

  5. sundeol says:

    hai,friends if anyone has any code then plzzzzzzzgive me that.i am dieing for that plzzzzzzzzzz.email me at suma_lily@yahoo.co.in
    plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  6. what is it plz tell

  7. Sydney says:

    hey i have a code it is barbiegirlspresale.

  8. Tinny says:

    HEY CHELSA can i plz have a private talk with u my email address is sillyduff@gmail.com thanks BYE!!!

  9. Florissa says:

    hello! to all who have a barbiegirl plzzzz! tell us what is the code of ur own barbiegirl =) beacause we that is fair

  10. Florissa says:

    plz tell me were i can buy a barbiegirl who live Philippines beacause i’m living in Philippines!!!!=)

  11. chelsea says:

    when tomorrow (Sunday)

  12. Tinny says:

    r u still there chelsea

  13. chelsea says:

    yes

  14. Im phlipino,

    but im not in phlipines

  15. Rachel says:

    Sydney/ash or whatever your name is. I’ve unapproved your comments as you came in twice, under 2 names, promoting 2 different sites. You also could not get the URL right (and it also goes to an a site that does not work)

    Please don’t do this.

  16. alythefab says:

    The REASONS WHY BARBIE GIRLS SUCK:

    1. WASTE OF MONEY
    2. TOO ADDICTING
    3. YOU NEED TO GET A LIFE OUTSIDE THE BOX!!

    GIVING OUT MY ACCOUNT!!!!!!!!!!
    (Rc removed account details)

  17. monique says:

    hello everyone where can i write the codes??????

  18. monique says:

    im trying to open barbiegirls but it always say they are experiencing technical difficulties.i know that they are improving their website but it is almost i month!!!!!i cant open barbiegirls!!! when does barbiegirls will be done????plz barbiegirls faster improving ur site

  19. Cindy(Sindy) says:

    I have a Barbie Girl!
    But I DON’T KNOW WHAT THE CODE IS! Can somebody help me find it???????????!!!!!!!!!
    You know what?I think, Jennifer that it dosen’t matter if you get a Barbie Girl or not!Because it’s half borring and half not at the site!
    how can I put music in my Barbie girl?

  20. Sydney says:

    the site that i told you is real oh and ash is a mean person and a lier he only plays trix on people cuz people that i know hert him

  21. jessia dixon says:

    it is so not fair once my mom said i was gonna get a barbie mp3 but dident get me it but i really want a pet code plzz tell me

  22. molly says:

    well i have a barbie girl i can wear anything but it doesent matter if you have one as long as you have fun that what matters

  23. DARIA says:

    I need a special code. !!!!!!!!!!!!!!!!!!!!!

  24. jessia dixon says:

    hey anybody no any fashion pack codes plz tell me

  25. jessia dixon says:

    HELLO???!!! :P

  26. Esha says:

    can anyone plzzzz give me the pet codes and the code to unlock the whole website plzzzzzzzzzzz. if u know the codes email me at angel5_esha@hotmail.co.uk

  27. Esha says:

    can someone give me the pet codes and the code that unlockes the whole website and if you do plzzzzzzz email me at angel5_esha@hotmail.co.uk

  28. Esha says:

    can someone tell me the pets special codes and if you do email me.

  29. Man!,

    hey it is me im tennahot123 my real name is Stephanie, plz, could anyone fix my account?

    xoxoxox

    LOVE XOX STEPHANIE.

  30. I want some codes. please give me the code for the glam gowns pack and my friend is getting a barbie girl and she lives next door to me and im going round her house to see club beuty and glam crowns. i want a code!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  31. sydney says:

    i want a code!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  32. Rachel says:

    Just to let you know that sometimes I don’t have access to a PC and can’t approve comments from first time posters – so there will be a delay.

    Also – Nittacool. Please don’t post stuff like that.

    Oh, again I say DON”T SHARE PASSWORDS

  33. wiler1234s? says:

    Rachel what grade are you in and how old are you?

  34. wiler1234s? says:

    find my name
    i-w-y-e-t-f-i-r-e-h-f-i-e-r-f-h-w-q-y-f-y-w-e-f-h-i-w-e-h-r-w-e-y-r-o-i-e-w-y-r-e-w-y-r–r-h-r-e-i-t-g-r-e-i-g-t-h-e-g-r-h-r-e-u-h-t-r-e-u-h-t-e -g-d-f-h-f-f-d-h–s-j-f-h-j-f-d-h-f-d-h-f-g-h-f–g-k-h-t-i-f-ht–f-h–t-u–h-j-t-r-u-h-j-t-h-j-r-t-e-h-j-t-e–h-j-h-t-u-h-j-f-t-d-h-j-t-r-h-j-t-r-h-j-t-r-h-t-r-h-j-t-r-h-j-t-r-i-h-r-j-h-t-j-h-t-r-h-j-t-j-h-t-r-h-h-j-u-t-r-h-p-j-r-t-h-j-9-t-r-h-j-t-r-h-j-p-t-h-j-o-t-r-h-j–h-m-g-d-;-j–k-t-;-h-j-l-k-t-h-j-k-l-t–k-j-t-l-k-j-t-k-u–t-y-k-u-j-k-p-t it is sydney

  35. Rachel says:

    I think I’ve said before, I left school a long, long time ago. This is my blog.

    This post has turned into a message board, so enjoy it, just don’t abuse it.

  36. sydney says:

    Rachel will you be my BF[Best Friend] online,?

  37. sydney says:

    talk people talk

  38. amber says:

    well my house burned down on april 26.i had a barbie girl but it got burned up.we were in the house when the fire started, and me sister was under the fire in started in the garage with my daddy’s car.so, my barbie girl burned up right, so now i have to get another but i don’t know how to make it work.and i had a be-bratz and i did not know how to make that work either so now i do not know wat to do. but we live in this dumb apartment but the people who are building on the house is going really fast so i guess im happy??bye comment if you want to ask guestions ill answer them.

  39. Tinny says:

    hey about the fire what did u do about it and whats your email address u sound aswome so we could have aswome chats cool bye

  40. liciouscloe says:

    my dad will buy me a barbie girl he will look for me
    im so so so so so so so so so so so so so so so so so happy!! 1st time to have barbie girl!! i wish for………………………………………………..

  41. god,

    if u miss me im back i recived an email saying u’s miss me.

  42. we miss our barbie girls accounts!!! everyday it will say adding fab new stuff

  43. sydney says:

    so i don’t care know one does exept yourself

  44. lucy says:

    i love barbiegirls.com but right now they are doing it up its so unfair i have just got a barbiegir mp3 player and then they start doing it up does any one no a good website that you dont need like a toy to go on it?PLZ!

  45. faye says:

    i have now got a barbiegirl at last and they have started doing it up does this happen on every ones?o is it just mne and….Lucy’s

  46. sydney says:

    e-mail me u girls jcshamel@yahoo.com

  47. faye says:

    i am very anoyed about the time barbie girls are taking doing the site. it is unbelevable!! (i cant spell soz!) i do hope that they hurry up because i have just bought my barbie girl mp3!!!

  48. raixey says:

    can i ask if i will buy barbiegirlsmp3 player if it will still work to buy a barbie girl thing or not.plz reply me at raixey@yahoo.com

  49. hi who want’ to be my friend?

  50. Sydney says:

    i do!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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