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Tuesday, December 22nd, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. yasmin says:

    u r totally rite i mean i want to do something but i cant because it wont let me I WANT THE CODE SOOOO BADLEY!!!!!!!!!!

  2. yasmine hi want to be my friend?

  3. yasmine, hi want to be my friend?

  4. ????? says:

    barbie girls is just a rip off but girls don’t think so what barbie girls are doing is trying to get people to buy that stupied mp3 and why spend your money on that stupied mp3 insted spend it on something like a ipod or ds or whatever is that you want.

  5. jane says:

    i am the girl who tapedy in ????? as her name buying that stupied mp3 is just not worth it

    if sitll you want a account email me at heartlandamy@gmail.com for a barbiegirls account.

  6. Nittacool says:

    now there was v.i.p girls and is change it become more bigger

  7. Nittacool says:

    sorry rachel i didn’t meant it i was angry at that time once agai i say SORRY

  8. Tinny says:

    HEY THE GIRL THAT THEY R WORTH IT!!!!!! GGGGRRRRRRRR!!!!!

  9. rawan says:

    i can’t b a V.I.Pin barbiegirls cause my parents don’t want pleaseeeeeeeeee make it freeee
    please

  10. BARBIEGIRL USER says:

    I CAN’T BE A VIP COZ’ I DON’T HAVE CREDIT CARD….TO BE VIP MUST HAVE CREDIT CARD…..PLS MAKE IT FREE BUT THE GIRLS THAT ARE YOUNG LIKE ME I’M 11 YEARS OLD

  11. Rachel says:

    Annabelle/LolaRyan/MilaRay or whatever you name is.

    The reason your comments are not appearing is that I have not approved them.

    You are posting under multiple names and ALL your comments look like they are marketing spam. I’ve sent you a couple of emails and you have not answered. Until I get an answer (are you working for Barbie/Mattell) your comments will not get published.

  12. qween4shop says:

    erm help me unlock my room and make people get in it please

  13. Tricky, But those are true.

  14. Well, I don’t seem why this is a scam for just saying how to take care of your Barbiegirls, I use this one for backup so no one knows my moms, [I don't have a email]. I hope this doesn’t start anything up but it’s okay. I thank you for even telling me this. Annabella~

  15. Sorry for 2, I thought it was not adding that! I feel so embarrested, Hahaha. Well i’ll stop coming to this site if you want.

  16. faye says:

    you have to go on the little thing at the top (door) next to the key sybol and you prss unlock

  17. Sydney says:

    aaaaaaaaahhhhhhhhhhhhhhhhhhhhhaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

  18. Jo Jo says:

    ~I hate now that you have to be an V.I.P I really hate it but i will still give some codes away~

    1.barbiegirlspresale – For 200 B Bucks

    2.barbiegirls232 – For 100 B Bucks

    I think i found a way to get a code for being a V.I.P but i ain’t sure yet!

  19. faye says:

    does anyone have a code?

  20. faye says:

    please somebody can u give me a code to unlock fashions and pets not just bucks!!
    if you have a b bucks code give me that too

  21. Veronica says:

    i have one but i heard if you dont have a barbiegirl you can stil go to places with V.I.P only $5.00 a month

  22. Miley says:

    Hi. Well, Theres only secret codes, I’m not sure where to get them but there is a code for money and pets. You don’t need codes always. $5.00 for VIP on barbiegirls a month or you can get a barbiegirl. It’s also good for just playing without one like me. I don’t play http://www.barbiegirls.com anymore, Well, This is all true, $5.00 a month of VIP. But you also can buy a barbiegirl.

  23. ROSELLA says:

    I THINK NOW IT IS A BORING SITE.
    NOW WE CANNOT BUY ANY THING.

  24. ROSELLA says:

    I JUST HATE BARBIE GIRLS .COM

  25. edith says:

    couldd somebody lend their acocountt pleasee pleasee
    :D
    i really need it
    butt it has to be a vip!!
    and girls you can buyy the mp3
    at walmartt
    !!
    yeahh and it cost 20 bucks
    it used to cos 60!!! go to http://www.walmart.com andd then!! loook for it :)
    welll i am going to have one soon or later!=)

  26. Miley says:

    Well, Rosella. Don’t blame the game for just trying to get more VIP members, I also wanted to get more clothes, Now only $5.00 for a month. Don’t play if you don’t like it.
    Miley~

  27. Miley says:

    Edith, You only can buy the Barbiegirl MP3 online lists. I think you may be talking about the MP3 “Player”, Whole new thing. They sell the players at wal-mart. But also, I got my mp3 off http://Www.Amazon.com, I hope you can find it. It takes a few days to ship over, Go to the post office[Your P.O Box], Then it’ll come in a Amazon package, You can get other things off of Amazon.com like movies, and books! But you can’t get the MP3 off of “Wal-Mart”, Well maybe, these days. The best way to get it is off the internet, Try it at least. I got my MP3 for only $20.00, Hurry and buy the pink for $20.00 now, Prices are going up! REMEMBER: NOT WAL-MART, BUY ON THE INTERNET. http://WWW.AMAZON.COM!!
    ~Miley

  28. Miley says:

    But I just remembered, You can buy outfits there only, But not the real mp3. (;

    ~Miley

  29. ROSELLA says:

    HEY I AM NOT BLAMEING THE SITE.

  30. ROSELLA says:

    YOU PEOPLE LIVE IN AMIRICA SO YOU CAN BE VIP .

  31. ROSELLA says:

    I AM NOT FROM AMIRICA.

  32. MIHULI says:

    Hi girls I think it is a cool site.

  33. MIHULI says:

    I hate those grils who dont like that site.

  34. LOLA says:

    GIRLS please stop fighting.

  35. amanda says:

    eu tenho a barbiegirs eu paguei 70 reais.
    hahahahahaahahhahahaahha!!!

  36. ROSELLA says:

    1234567890
    find the odd numbers.

    the answers 2 ,4,6,8,0

  37. ROSELLA says:

    87532112465
    what is common multiple here??

  38. dancer says:

    HI MY NAME IS DIALIA

    I LOVE TO PLAY AT barbie girls.com.
    MY HOBBY IS DANCING.
    I HAVE A SISTER
    SHE ALSO LOVES DANCING.
    HER NAME IS DOLINAF
    WE LIVE IN AUSTRALIA.

  39. Rachel says:

    Hello All. Please be aware that I’ve been considering my comment policy and am not going to allow emails, surnames or ages for any new comments. If I find them, I will remove them for new posts.

  40. Miley says:

    Okay, Rosella. I’m sorry, It’s also okay if your not from america, You can still be a VIP, I saw yesterday at Wal-Mart in the toy halls, They sell [Gold] Barbiegirls MP3! Only $29.99, Or you might just wanna bring $30.00, Well i’m sorry Rosella.

  41. sydney says:

    im going to the hickery mall in 2 day and im gong to see kung fu panda!!!!!!!!!!!!!!!!!!!!!!

  42. Miley says:

    Hello all. I’ll be telling you a little about VIP membership for barbiegirls.

    Buyable: Well, If you have the money to buy a mp3 at Wal-Mart for only $29.99, But just bring $30.00. In the barbie hall [Toy hall] you can find outfits and a gold mp3 barbiegirl, If you can’t theres always a way to buy VIP membership for $5.99 for a month, $17.97 for 3 months, And $35.94 for 6 months.

    How do I renew my membership?: Well, You can renew membership for buying it online or I think you can with your barbiegirl. Well, Go to where you bought it [Online only], Then when you brought the box up, Go to renew membership, If your mom or dad has a adult account[If you don't make one/PARENTS ONLY], To renew it’ll ask for the e-mail and password[Adults account], Then there you go! If you don’t want membership anyway even if you have the barbiegirl, Try it and see if it works. ~Miley

  43. Sydney says:

    ok im going camping

  44. ROSELLA says:

    I AM ALSO SORRY MIELY.

  45. Anna says:

    Hello all. Codes are with outfits at Wal-Mart, Buy some outfits and I think they have codes in there, My sister Miley says the same, We are not sure if there are codes with the outfits, If you have a mp3 player, You can buy outfits. If you buy outfits without a mp3, Whats the use? Well, There is always a way to get codes for http://WWW.Barbiegirls.com, Barbiegirls is a girl site for any girl, Adults can have accounts for a reson to take care of your barbie on the site like my sister Miley said. Mostly this site is about Barbiegirls, And managing about getting the mp3’s or saying this is not fair without “FREE” membership, Mostly all games with other people have membership for clothes and things better, Runescape, Barbiegirls, Club penguin.coms! So mostly those say to get cooler you can buy membership for all $5.99 a month.
    ~Anna

  46. NO FAIR! PEOPLE CANT GO IN OUR BARBIE GIRL ROOMS NOW!

  47. ROSELLA says:

    I LIVE IN INDIA CAN I GET THE VIP MEMBERSHIP?

  48. liciouscloe says:

    you can be a VIP members if you have a card
    visa card ok!!!

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