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Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. gEACE says:

    I HAVE A BARBIEGIRL! ITS SO COOL! AND YOU GET TO MODEL IN GLAM GOWNS! AND I HAVE 10 CODES! ps: YOU DONT GET CODES WHEN YOU GET A BARBIEGIRL ALL YOU GET IS A CD WITH YOU DOWNLOAD ONTO YOUR COMPUTER TO HAVE A BARBIEGIRL.

  2. Miley says:

    Yes you can Rosella.

  3. Anna says:

    Hello all. Barbiegirls has made VIP barbiegirls, You can buy membership for a month up to 6 months online. New games I think like the new roller coaster coming or came out. I’m not very sure but i’ll check. It really does not matter if your a barbiegirl or not, It’s really about having fun and being who you wanna be! Well, They do sell barbiegirl MP3’s in the toy hall at Wal-Mart, It doesn’t matter also if your from another country, France, Spain, America, Hawaii, India, Or Arizona.
    ~Miley and Anna <33

  4. Anna says:

    Also if you live in Arizona, Beware of the Brazilian Wandering Spider, I think those are very ugly, Toxic, And painful. WARNING.

  5. liciouscloe says:

    i have a code of barbiegirl too.
    but i don`t have a barbiegirl but ill wait my father
    and he promised me he will buy a barbiegirl for me…
    im going to Hawaii today..
    i use this laptop so i can play im going it here..
    good luck!!

  6. ROSELLA says:

    ok.

  7. Pamela says:

    if i have a barbiegirl mp3 player does it mean im already a VIP?

  8. Pamela says:

    i can’t be a VIP because u need credit card, we don’t have any credit cards…in clubpenguin u can pay by Pay By Cash Western Union…its unfair..

  9. Anna says:

    Pamela, Yes you can be a VIP after installing your mp3 with the CD that it comes with in the back of the case. Well I didn’t know that you don’t have Credit Cards where you live.. I know that you need a Credit Card for membership, But we have Credit Cards in America. So don’t worry about not being a member if you have a mp3, Also it’s okay to not be a VIP because you can still make friends and play very wonderful things! ~Miley & Anna<3

  10. ROSELLA says:

    DO I NEED INTERNATIONAL CREDIT CARD?
    OR ANY CREDIT CARD?

  11. liciouscloe says:

    any card!!
    ex. visa card
    like that ok
    :)

  12. katrina says:

    i agree with caroline i dun have a barbie gal soo wah and wahz the big deal i m still happy nt like others who are finding ways to become a barbie gal

  13. daisychain24 says:

    i think that this vip crap is stupid and now the vip rule has come in us non b girls and non vips cant buy cloths i wish they would put a stop to this and o thought there terms and conditions said treat people the same well they dont so maybe we shouldent jokes but its true

  14. ROSELLA says:

    thanks

  15. hi we are haven a contest who can sing the best so send it to http://www.icarly.com!!

  16. liciouscloe says:

    when is october
    my dad is here for my barbie girl and i have a card too…
    play in http://www.spineworld.com play ok :)

  17. lil mama says:

    i love the barbie girl website i have one i am a V.I.P but when ever i want a jacket that a V.I.P gets the little box comes up your not a V.I.P i got the messege 2 unlike that its awesome!!!!!!

  18. cUt3pRinC3$z says:

    well the true is that i want a barbie girl but im not like some people here im ok for what a have in life and i dont care if my parents dont buy me the barbie girl i know they can buy me something else that i like i do have a account on barbie girl but i dont have nothing just the free stuff they give you on barbiegirl soo if yall whant yall can add me at username:yessicaluvsyou and i can be your friend or talk to me in private whit my email or add me on myspace if you have one ok well bye l0v3 yall thanks for the people that post codes now i have 1099 b bucks !!!! love yall c ya laterz k ♥♥♥ :P {tare care you guys}

  19. Anna says:

    Oh, Snap. Hi all. I have been playing my barbiegirls game and I found out it’s not that fun anymore, VIP or not, Barbiegirls is a “All Girl Game” witch all you see is pink and girl things. I only saw 2 computer guys that you can’t even talk too. Well anyway you can still play it for fun and all but i’m just agreeing on some people who think it’s boring by now. I’ve been a fan of barbiegirl for over about a year, It’s so redickulse that you have to be all barbie for cool things, I say no membership should be there, I feel sorry for the people that don’t have a barbiegirl, I hope I can find a site that allows you to give away your account for the use of “Boredness”. Well, I have spoken and I hope this all comes in handy for anyone that says, “Barbiegirls is a boring site, You have to be VIP for all the cool stuff.”. Well don’t feel like your left out, I love playing it once in a while mostly everyday I play http://www.habbo.com witch is a very cool site whispers: with boys! Well, Remember you can still play it if you want to, I’m Anna and I approve this message. :p

  20. LOLA says:

    girls i think you should play in a cool site like
    http://www.i-dressup.com

  21. liciouscloe says:

    i know that website http://www..i-dressup.com
    do you like money i have lots of money but im not buying a items ok!!

  22. LOLA says:

    why dont you buy items there?

  23. bbbbb says:

    HHHIIIIIIIIIIIIIIIIIIIIIIIII

  24. Hello! This is Becky from the Barbie Girls Team! We are broadcasting on all Barbie-talking websites. We just want to say that we hear your requests and have fixed Barbiegirls.com into a new site! You can become a VIP for a small payment. If you wanted new games, you got your wish! We have added new and improved games and did away with the old ones! More and more people are becoming VIP’s every day! We have brought back Super B chat again! enabling you to type in your own words, with our strict filters of course! We created new rooms and new hangouts for VIP’s and Basic User’s. We hope that this has made Barbiegirls.com a more fun environment for everyone Basic and VIP! Barbiegirls.com is no longer in Beta Come along and play!

  25. Brenda S. says:

    hey!! barbiegirls.com is sooo cool now!! i have a plan to get all the clothes. ok here’s the deal: you pay to become VIP for like 1 month. but before you do, you earn enough money to buy all the VIP clothes and everything on your barbiegirls account. then after you get the money you need to buy everything in a short amount of time, you become VIP, buy all the clothes, do all the VIP stuff and get all the glam Gowns, and other crap. then after your payment runs out, you still have all the clothes!?!!? good idea huh?!

    RC Edit – this comment is from the same email address as the one before it, so is also from ‘Barbie Girls Team’.

  26. Rachel says:

    So I now know who the Barbie Girls Team are. For anyone who belongs to that promotional team wanting to comment here, I have no problem. But ONLY if you identify yourself as part of the team. If I think you are and you do not identify yourself, your comment will not be published.

    So, Barbie Girl Team members – LET EVERYONE KNOW

  27. lucy says:

    I LOVE BARBIEGIRLS AND NOW I AM A VIP THIS MEANS THERE IS MORE FUN STUFF TO DO!!!!!!!SO GET IT BUT WHEN THE TIME RUNS OUT YOU STILL GET TO KEEP THE COOL STUFF YOU CAN ALSO GET IN TO A PLACE WHERE PEOPLE CAN DO YOUR HAIR ,MAKE UP, TOES AND NAILS!SO GET IT!!!!!!!!!!!!!!!!!!!!!!!!!!

  28. LOLA says:

    cool

  29. alysa says:

    i have a web site thet i made if you like poke’mon it is http://www.pokemon.com

  30. Sydney says:

    hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

  31. GIRL says:

    this is what “jennifer” said on the Oct 5, 2007 at 7:24 pm
    “look u little babaies i have a abrbie girl i have 4 barbiegirls and … mine works at all times whenever i want i look so pretty with a ballet skirt haha all of u LOSERS!!!” WTH JENNIFER?
    bdy barbiegirls is BORING!!!

  32. PLEASE HELP says:

    I LIVE in a poor family and need a pet. PLEASE help ME! WHOO WANTS 2 contact me go on tabom5902@skola.gov.mt

  33. Barbie says:

    hey girls

  34. Xylema says:

    hi guys barbie girls stinks without one.they call it BETA but you cant even buy a freak’n thing!!!

  35. livvy says:

    i realy wanted a barbie girl and i got one but to make my dream fall my barbie girl didnt work i dont know how other people got it to work but i dont think it is fair to all the other people who cant get the cool things i do not like barbie girls and i will spread it out to every one that barbie girl sucks so iff you dont want that let the people who cant get the cool stuff let them get the cool stuff.

  36. nadine says:

    hi eveyone barbie girls is toooooooo cooooooool..but sometimes it gets me mad…so please somebody tell me how to buy pet and cool clothes but i got the codes and i entered it and i cant buy them iam going to be crazy if u didnt help me …. help me please my mail is ndoush2000@yahoo.com
    thanks

  37. ndoush says:

    hiii…will u help me?

  38. livvy says:

    i realy need a code my barbie girl dosent work pretty please with a pare of pink pants ontop.

  39. livvy says:

    here is some advice and use it please
    barbie girls do not work and belive me i am going to take mine back and get a cool nentendo ds beet that barbie girl makers

    from your knew frend livvy.

  40. tennahot123 says:

    hey girls whats up

  41. Elly & Jamie says:

    I hate what has now happened especially if you are not a member, but if you have any codes my little sis will be very thankful.lol

  42. STAR says:

    HEY GIRLS I HAVE TWO BARBIE GIRL MP3 PLAYER AND I CAN GIVE YOU MY USER NAME AND PASSWORD OF ONE OF THEM.
    WHICH ONE YOU WANT THE GOLDEN OR THE PINK ONE?
    AND I WILL GIVE IT TO ANY TWO OF YOU PEOPLE.

    AND CALL ME.
    BYE SEE YA!

    [RC - I've removed the personal details. DO NOT GIVE THESE OUT]

  43. STAR says:

    THANK YOU RACHEL FOR GIVING ME THE CHANCE TO COMMENT HERE ON YOUR BLOG.

  44. nadinw says:

    hey…girls stop fighting u r friends!!!!!!!!!!!
    … k…
    hey does any body find a solution for me??? please help … how can i buy clothes and pets and all this cooooool..things….please if have the answer email me
    thanks..

    [RC - I've removed email address. Please do not add them in future]

  45. nadine says:

    hi alysa dont be silly no one like bokeymon if u really want to make somthing better desine a web about britney spears or somthing like that or something like barbie girls…dont be like children

  46. Anna says:

    Hello all. Barbiegirls Team is often “commenting” what barbiegirls is. Well not everyone thinks that their the Barbiegirls Team. Anyway yes people from barbiegirls team, Please tell us who you are from the team. Well i’ve been saying to myself, Of course barbiegirls has changed. Most of the time barbiegirls is down on mantice, No buggy, all the games have mantices. Though it happens like every two days. I haven’t been judging how things are worth to play it if its just shopping and hanging out with friends. I want action and fun on to it. But its still okay for girls, I have just been saying that for a little while to myself. Of course my sister Miley thinks i’m crazy for talking to myself. Well I agree to all people that barbiegirls is a nice site to make and talk to people/friends.
    ~Anna

  47. barbiegirl friend says:

    does anyone know cheats/codes for pets,fashion or money sets? im a member but i cant get the girraf and things.it’s kinda unfair acctually that we cant all hav those funky pets but owell.but if u do can u just post them on this blog/talking place.thanks!

  48. Hello everyone, I have been stopping by to tell that some boys are saying that they are boys, This is not okay for barbiegirls to have. So please if you know anyone that said or says they are a boy please message us and we’ll try to find out, So before you message us, Please tell anyone that knows that person to ignore and keep away. Please do keep in touch when this person is still playing. Well, Barbiegirls has been back for July! VIP member ship is only $5.00 for a month, Barbiegirls are also selling in stores now! Well enjoy your time on barbiegirls. Please no funky things on there too… We will not accept that and may delete you off, Yes Its A Big Deal. :) Your barbie friend,
    Amanda.
    P.S: Barbiegirls is launching more things soon. I am Amanda from the barbiegirls team. I have proof that a boy has been playing, We got the message from one of our players.

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