Bausch & Lomb Launches New Contact Lenses

Bausch & Lomb, best known for making contact lenses, is launching a multimillion dollar online marketing marketing campaign to pitch their SofLens® daily disposable contact lenses. The campaign targets adults from 25 to 34 and plans to educate the consumers on the benefits of daily disposable contacts.

One of the benefits mentioned — having a new pair of lenses every day. That can come in handy, especially if you don’t like to clean your contacts, or just plain forget to.

There are other benefits as well, according to the company. These new contacts are supposed to help reduce blur, halos and glare, especially in low-light settings. They even have a simulation where you can see the reported difference in a nighttime scene with and without the lenses.

They call this new design High Definition Optics. We guess since everything else is HD, your contact lenses should be, too. It would be better if it would turn my lousy television into a higher end HDTV.

But the lenses are also supposed to have a slow-release moisture formula that helps keeps lenses moist throughout the day. As someone who suffers from allergies and dry eyes, that alone makes me want to try a sample. If I could go back to contacts again, at least occasionally, I would.

By going to the SofLens® site, you can sign up for a free trial, learn more about the lenses and locate an eye doctor nearby. And the lens demo, of course. Let us know what you think.

image: bausch.com