Bay Unhappy With Transformers Promotion
June 21, 2009 by Jeanne Dupuis
Filed under Movies
Director Michael Bay is reportedly unhappy with the way Paramount Studios has been promoting his upcoming sequel, Tranformers: Revenge of the Fallen. In an email published by TMZ, Bay even drops a few names while he expresses his outrage.
Bay writes: “…I have been waiting, and waiting for the anticipation of an ‘event movie’ to make it into the ‘public zeitgeist.’” He goes on to call the print campaign an “abject failure,” with a “pathetic presence” before saying: “a studio that does not make [the opening of a movie] an event…. will get bitten in the ass. Besides my good friend Steven [Spielberg], Jerry [Bruckheimer] has made a lot more successful movies then (sic) all of us. Is this is a cash issue with your company?”
He even seemed displeased with how the film was showcased at the MTV Video Awards, calling the effort “so lame.” I agreed with him up until this point. I think the MTV promo was great!
At least things seemed to have improved by June 6, 2009 since Bay had some better things to say: “Paramount is like family. Thank you all for busting your butts and bringing your ‘A game’ for the release of Transformers.”
I’m guessing they either did something to make it up to Bay or he changed his mind about their work. Either way, it’s good news because I’m excited about this movie and I think that most people are. Does the Transformers sequel really need that much promotion?
image: Paramount Pictures
