BBC in HD

Here’s an ‘ad’ for the BBC HD service (well, it’s not really an ad as it appears on the BBC only, there’s no media buy behind this)

I’m with Lunar BBDO on this – it’s great. The first time I saw it, I thought it was a trailer for a new presenter on the Antiques Roadshow. It’s fun, dramatic and gives the message. Now all I need to do to use the service is buy a new TV, HD receiver and fix the Tivo.