Beer for the ages (I mean aged)

For those who didn’t notice, the Pabst Blue Ribbon brand, long a mainstay of the lunchbox-toting working class, has made a comeback in the last few years, becoming the beer of choice for the anti-establishment wannabes in many urban settings. Trading on a sense of nostalgia and simplicity, they’ve managed to make a mediocre beer quite trendy. Here’s an interesting take on that success, which may well be waning at this point.

Interesting to me is that Pabst is clearly trying to build on it with the other brands it has picked up over the years, including the venerable Schlitz, Blatz, and Philly’s own Schmidt’s. Check this out.