Behaviour Targeting Advertising
September 7, 2008 by Colleen Coplick
Filed under Social Media
The idea of behaviour targeting advertising is amazingly intriguing to me. I’ve been looking at lots and lots of different online ad systems recently because of a lovely little project I’ve got going on at the moment.
The Numerati, a new book by Stephen Baker of Business Week, is about data mining mathematicians.
The publisher (Houghton Miffin) is doing a behavioural advertising campaign for the book with Platform-A, a division of AOL. So, the idea is that we’re using the tools and methods of the Numerati to promote the book. [source]
The idea that you can be advertised to, using the information gathered as you wander about the interweb, fascinates me. I’ve requested a review copy of the Numerati because I want to find out what this is all about, and at this point, I’m off to find out more about Platform-A.
This might actually be a turn in the way advertising has traditionally worked. Stay tuned…
