BEN & JERRY’S: It’s Free Cone Day!
April 21, 2009 by Sean Kelly
Filed under Business
Ben & Jerry’s Free Cone Day is a tradition that goes all the way back to the legendary days when Ben & Jerry were a couple of happy hippies selling ice cream out of a converted gas station. Despite the fact that Ben & Jerry’s is now an international brand owned by Unilever, B&J still hands out free cones one day per year. Today’s the day.
According to my Ben & Jerry’s Chunkmail:
As a way to thank our customers for their support and to celebrate 31 years of scooping the chunkiest, funkiest ice cream, frozen yogurt and sorbet, Ben & Jerry’s scoop shops are happily giving it away!
Around the world, Scoop Shops are opening their doors from noon to 8:00 pm, to serve up a free scoop of your favorite flavor. Please check with your local Scoop Shop for more info! Grab a pal and come on down to have some good, ’scream fun on us!
Not long ago, Quiznos tried a product giveaway that backfired miserably and brought national attention to their franchisees’ discontent.
Hopefully, Ben & Jerry’s years of experience with Free Cone Day will provide a better experience for both scoop shop franchisees and customers.
DID YOU GET YOUR FREE CONE AT BEN & JERRY’S TODAY? HOW WAS YOUR EXPERIENCE?
Graphics: Ben & Jerry’s
