Better Bowls – Dr. Malathy Nair Interview

Better Bowls is a startup company that claims to offer better and healthier puddings and gelatins. Their products are made with natural flavors and don’t use any synthetic colors. Reviews have called Better Bowls great tasting, great looking, convenient and very filling. Additionally, the nutritional information doesn’t hold any surprises — their products are very healthy.

I had a chance to interview Dr. Malathy Nair, the founder of Better Bowls.

Stephen Kersey: How did you get the idea for your startup business?
Dr. Malathy Nair: Saw a need for functional, healthy and convenient foods, especially in the pudding and gelatin category. I started developing the initial line of Better Bowls products after my mother suffered a major heart attack that resulted in a drastic change in her diet. I found that products that my mother’s doctor recommended, such as pudding, for easy digestibility, greatly exceeded desired sodium content for a heart-healthy diet.

Better Bowls (BetterBowls.com)

Stephen Kersey: What were the most difficult obstacles you had to overcome early on in the startup process?
Dr. Malathy Nair: It’s challenging to be an entrepreneur after working in a corporate environment for many years, taking risks during the time of an economic slowdown can be daunting, but it’s also very exciting!

Stephen Kersey: What do you like the most about the startup process?
Dr. Malathy Nair: I love the work and the ability to make quick decisions.

Stephen Kersey: What aspects of your business do you think potential customers should know about?
Dr. Malathy Nair: We are trying to develop great tasting, healthy, convenient foods for consumers – and we want to make them better than what is currently available. All of our partners bring more then 30 years of experience from the food industry, which provides us a position of strength. We are excited about the potential of our business.

Stephen Kersey: How has the reception been for your products/services?
Dr. Malathy Nair: Great. We are in distribution at Giant stores in central PA and hope to gain broader distribution soon and on Amazon Grocery.

Stephen Kersey: What do you hope for in the rest of 2009?
Dr. Malathy Nair: Gain more distribution, get consumers excited about our products.