Comments on: Beyond the Book

By: Anne Wayman

Anne Wayman — Fri, 21 Dec 2007 16:20:38 +0000

Me too… geeze, there’s always so very much to do isn’t there ;)

By: Melissa Donovan

Melissa Donovan — Thu, 20 Dec 2007 19:55:01 +0000

I would love to get into podcasting and video. These are great methods to increase visibility and offer additional content in a variety of mediums. Moving into these fields will require a lot of learning and a little investment. Still, I hope to make some headway in new media during the coming year. -Melissa Donovan Writing Forward

By: Jason Van Orden

Jason Van Orden — Thu, 20 Dec 2007 18:23:05 +0000

Anne,

In this the age of information, broadband Internet and rapidly changing digital communication there are numerous opportunities for thought leader/authors/experts/speakers/etc. to get their ideas and content to their target market.

My book has done a lot to brand me. It’s an awesome business card and lead generator. Then I use podcasting, blogging, online video and my email newsletter to continue building a relationship with my target market.

There are so many channels available to us–may as well use a diverse portfolio of them. Any small section of a book can translate easily into a podcast episode or blog post. You may as well use these channels to attract more people to your message.

You’re dead on when you say “think beyond the book.”