Bing Features – Microsoft’s Startup Search
June 4, 2009 by Stephen Kersey
Filed under Business
Microsoft has officially launched Bing, their latest search engine. For those in the startup world, it’s interesting to take a look at Bing with an eye investigating how Microsoft plans to separate Bing from Google.
The first thing you notice at Bing.com is its clean and aesthetically pleasing design. Compared to Google, its design definitely tries to catch your attention.
On Bing’s homepage, you have one-click access to everything from popular searches to a tour of Bing.
Once you input a search, Bing offers a variety of tools. On the left, it has related categories, related searches and a search history. In the middle, it has search results separated by categories. On the right, it has a “similar to this” section.
Along with a regular web search, you can search images, videos, news and maps. There’s also a helpful shopping section.
On the image search, I like that it lists all the results on one page. With Google, it can be tedious to go from page to page to find the picture you want.
The video search is also very impressive. All you have to do is hover over the video and a video preview begins. That is a big improvement over what Google offers.
The news section looks very similar to Google, as does the maps section.
Overall, Bing looks the part. What will make or break Bing will be its search engine results. If users can find what they are looking for easier with Bing, Microsoft’s latest startup search engine could be a hit.
Bing Features and Review (Image: Bing.com Screen Shot)
