Bing Marketing – Microsoft Advertising

Yesterday, we went on an adventure to learn how to advertise on Bing. Today, we’ll take a closer look.

If you advertised on MSN Search or Live (or even Google Adwords, for that matter), marketing on Bing should be a breeze for you. In fact, it’s almost exactly the same.

Some Bing marketing features that should be noted:

• There is a tool that allows you to import campaigns from Google or Yahoo. With a few clicks, you can transfer over your entire marketing campaign — or at least copy it.

• To start out with, Microsoft asks for only five dollars. The controls on your marketing budget all seem to be very easy to use.

• You can advertise solely on the Bing or you can expand your reach to content advertising or even mobile search ads. (The mobile search ads aspect is in beta.)

• Bing’s demographics are listed. According to their stats, the average Bing user is a male 25-54 years old who is married and goes online every day. Their stats also claim that most people on Bing have purchased something online in the last thirty days.

• Bing’s reach is stated as 45,428,000 unique users and more than 1.3 billion page views.

• The appearance of the ads on Bing looks very much like what you’d see on Google or Yahoo.

Overall, marketing on Bing isn’t anything too out of the box. If you’ve marketed on Google or Yahoo, you can do so on Bing in your sleep. I’ll run a few marketing campaigns on Bing and I will report back with the findings.

Stay tuned!

Marketing on Bing (Image: Microsoft.com Screen Shot)