Bing Search And Branding
July 15, 2009 by Kim Beasley
Filed under Marketing
By now, if you haven’t heard about Bing, the new search engine for MSN, then let me share a little bit about it. Bing’s goal is to generate just as much search engine activity as Google. They want to do this though the use of integrating all searching components at the tip of your fingers.
Bing has even created a website where you can “Discover Bing” and learn how it all works. There are basically five different ways that Bing wants you to “discover” about itself. These are:
- Travel
- Shopping
- Health
- Local
- Miscellaneous or Even more
Each of these areas explain how you can use Bing to meet your search engine needs.
If you want to brand your business using Bing, they have another section about advertising which incorporates the Microsoft Advertising platform. Below is a screenshot of what the Bing advertisement landing page:
Image: Advertising.Microsoft.com
