Bing Shopping – Marketing on Bing
June 28, 2009 by Stephen Kersey
Filed under Marketing
Bing Shopping is an interesting marketing opportunity for those looking to sell products online. According to Microsoft, Bing is likely to reach more than 44 million unique visitors each month.
With Bing Shopping, online users can compare prices, compare opinions, compare products and interact with other users. Microsoft claims that the simplicity of the design aids users as far as allowing them to make their choices faster.
Cashback Shopping is a major draw for Bing Shopping. As a marketer, you can reward the shoppers who purchase your products from Bing Shopping by giving them cash back on each purchase. You can control the amount of the cash back with a number of tools in the merchant center.
Bing Shopping also offers a cost-per-click model. With the CPC model, you only pay for each visit to your product. Like with search engine marketing, you can easily cap the amount of money you spend on a monthly basis.
All in all, Bing Shopping looks like a low-risk opportunity for online marketers to attempt to draw more attention to their products.
Bing Shopping (Image: Bing.com Screen Cap)
