Black Friday hits early: $99 Blu-ray player

Best Buy is offering a Blu-ray player with streaming Netflix for just $99. The player is part of Best Buy’s own “Insignia” brand of electronic products, and it also includes BD-Live capabilities, which connect your player to the Net for added content that enhances your Blu-ray disc experience.

The Insignia NS-BRDVD3 Blu-ray Player outputs at 1080p and comes with a remote control and an A/V cable (HDMI cable sold separately). It plays BD-ROM discs, standard DVDs, and MP3 & WMA audio, and has a USB port built in.

Best Buy’s deal, which discounts the player down from a regular price of $149, doesn’t include $7 shipping, but the in-store pickup option will eliminate this charge. A Netflix subscription is required to access the service, and the device needs an Ethernet connection to connect (no wireless support built-in).

But with all this box offers, it’s an unheard of price point. Is this a sign of things to come about a month from now, when Black Friday arrives? How low can Blu-ray players go?

Image: Best Buy.