Blizzard Pulls out of E3, Activision and Vivendi Leave ESA
May 3, 2008 by Ingrid Diaz
Filed under Gaming
News hit over the past couple of days that Blizzard Entertainment would not be attending E3 2008. There was a bit of disappoitment across the lands, but the news didn’t have enough time to settle before another bomb hit: Activision and Vivendi are pulling out of the ESA altogether.
Rich Traylor, the VP of communications and research for the ESA said the following:
“While the Entertainment Software Association remains the preeminent voice for U.S. computer and video game publishers, we can confirm that Activision and Vivendi Games opted to discontinue their membership. The ESA remains dedicated to advancing our industry’s objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry. Our high level of service and value to members and the larger industry remains unchanged.”
Meanwhile, to make things even more interesting (as if they weren’t already), Blizzard has announced that they will be holding their very own press event during the first day of E3.
Ouch.
Image courtesy of SXC
