Blogging is Still a Fit Topic for Conversation

Shel Israel’s Is blogging passe? post a couple of weeks ago evidently drew him some flak. In his latest foray on the topic Blogging. Not passe, just normalizing he offers some quite pertinent if fairly unremarkable observations to the effect that all new things eventually become old hat, or at least part of how we do things.

What caught my eye, in relation to what I am endeavouring to achieve with this Business and Blogging site, was the statement:

The conversation has moved beyond the blog. Conferences just on blogging are fading. Blogs on blogging are about as interesting as email about emailing or Faxgrams about fax machines.

Ouch!

Well, maybe for the cognoscenti, such as Shel and his peers. But surely not for everyone.

“The conversation” is in fact not one but many conversations.

I still meet people who are quite well informed about business, about their own industry, about politics local and global, but are not in that part of “the conversation” where discourse has “moved beyond the blog”.

Speaking personally, I’m happy to be part of several conversations, including the “beyond the blog, isn’t Facebook amazing?” conversation and the “so why would a business have a blog?” conversation. And various chats in between.

And as far as this Business and Blogging site is concerned, I aim to touch on a range of those conversations, because I want to provide interesting and useful information and connections, in a timely way. So I will continue to post about aspects of the bigger picture within which business decisions about blogging are made.

But while this blog is looking at a bigger picture than just blogging per se, I do believe blogging, especially in the context of “business and blogging”, is still a fit topic for conversation.

I hope I’m not just in an echo chamber here. What do you say? Is blogging still something that some business people are likely to want to discuss and read about?