Book 1 and E-Book & Kindle 0
It seems the Kindle and the e-book has still a few miles to go before replacing the book. According to the 2008 Digital Entertainment Survey, fifty three percent of those surveyed preferred the book over an e-book or there is very strong emotional attachment to the paperback. So for the moment the e-book needs to do as Ray Charles song said to Hit the Road Jack!
According to the survey:
Among book readers –
24% Easily stop
24% Uncomfortable to Stop
30% Hate to Stop
23% Addicted/Would Never Stop
[Source]
And according to the survey among all respondents the Appeal level of E-books
09% Very Appealing
30% Appealing
35% Unappealing
26% Very Unappealing
[Source]
The survey was commissioned by the law firm Wiggins, which work exclusively in the media sector and whose clients include Al Jazeera, Bauer, BBC Films,the British Phonographic Industry, BT, Channel4, Columbia Pictures, Condé Nast, Five, HBO, Macmillan, Manchester United FC, Paramount Pictures , Sony Computer Entertainment, Time Warner Books,Trinity Mirror, 20th Century Fox Film Corp,Virgin Media and Warner Brothers.
The survey was done by Entertainment Media Research a research consultancy for entertainment and music. The consultancy was set up in 1997, by the former Head of Music Information at MTV Europe, specifically to monitor study the digital entertainment revolution.
The survey was conducted on-line and involved 1608 UK residents.
You can see the pdf version of the report here.
So it seems that in the UK the Book is still winning and the e-book and Kindle has some catching up to do. I wonder if this is the same through out the world?
