Book Review: Kick-ass Copywriting in 10 Easy Steps

Small business owners wear many hats. They have to be chief company officers, project managers, lead generators and much more. When budgets are tight, it can be hard to find the money to hire a quality copywriter. And if you’re going to promote your business, you need good copywriting. Many small businesses just slap some copy into an ad or brochure and call it good. But with the right copy, you can garner a lot more attention and sales for your business.

And that’s where Kick-ass Copywriting in 10 Easy Steps by Susan Gunelius comes in. Step-by-step, Gunelius shows you how to build good copy. She gives solid examples, showing the difference between mediocre and great writing.

In each section she gives a fictional company case study to show small business owners how to apply the principles she lays down. After reading each chapter, you’ll know how to apply quality copywriting principles to your work.

If you can’t afford a copywriter, this book will help you improve your own writing. And if you can afford to hire one, this book will help you know what to look for in a copywriter’s portfolio. And it could help you when you’re hiring a copywriter, too.

Also included at the back of the book are even more examples. There are real-world and sample ads and campaigns so you can try to use the same tactics to boost your own business. The book is full of great information. Gunelius writing is clear and easy-to-read. She doesn’t talk down to readers, as she’s clearly there to help them. To help you.

If you’re struggling with placing effective ads and having a low response to marketing campaigns, take a look at this book. I don’t think you can go wrong by picking one up.

Disclosure: I read a review copy of this book which I requested directly from the author.

image: Amazon.com