Book Surge Knows How To Market Their Services

This morning I clicked on an ad for BookSurge, a self-publishing company with some sort of hook to Amazon.com. Like most, they offer a free report. In order to get that report I had to give them my phone number as well as other contact info. I almost didn’t do it, but I wanted to be able to report here.

The report, a six-page .pdf is fine, and even contains some new information. According to them, the average writer spends 475 hours writing a novel and 725 hours writing a non-fiction book. I have no idea if that’s true, and my hunch is they don’t either. But I may quote them on my next ghostwriting bid.

Be that as it may, I’ve become more and more suspicious of many of the self-publishing companies because they market their ancillary services so hard. And sure enough, I just got a phone call from them… less than three hours after I filled in the form.

If I’d been thinking, I would have pretended I was an author looking to self-publishing. Instead, I more or less cut to the chase. Yes, they charge a fair amount for editing, and yes, they have a variety of services at varying costs.

None of which makes a whit of difference if you don’t have a solid marketing plan you’re willing and able to work effectively. And if you do, why would you pay for the extra services? Sigh.

Write well and often,

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