B.R.A.N.D. Business

What have you done lately to help your business brand become a “household” name? Have you been actively marketing via different social media websites? Or have you been using print or magazine advertising? Regardless of what you have been using, I want to provide a few tips to help you B.R.A.N.D. your business.

Image: SXC.hu

Let me start by sharing with you what the acronym, B.R.A.N.D. means….

• Bold: Will your brand standout from your competitors?
• Recognizable: Can your brand be picked out easily from among your competitors?
• Abiding: Does your brand have sustaining power to last?
• Newsworthy: Will your brand be easy for people to share via Word of Mouth (W.O.M.) or for someone to write an article/blog post about it?
• Distinguished: Is it a unique brand or will it be confused with your competitors?

After asking yourself these quesions about your brand using the acronym B.R.A.N.D., I want to know how your brand faired? Do you feel that your brand is “buzz” marketing worthy so that it can spread via W.O.M.? Can your brand survive a viral marketing campaign? Having a brand that is strong is important to the survival of your business among your competitors.

To help encourage you in building your brand so that it stands out like Fortune 500 companies, I’ve included a video below that has good tips. These tips can help move you towards having a solid B.R.A.N.D.