Comments on: Brand Extensions: A Review of 2007

By: Finally a Good Brand Extension

Finally a Good Brand Extension — Mon, 26 May 2008 04:31:03 +0000

[...] have been a lot of bad brand extensions over the course of the past year or so (think of Precious Moments coffins, Hooters Energy Drink and [...]

By: Don’t Dilute Your Brand. Extend it? | Level2wo

Don’t Dilute Your Brand. Extend it? | Level2wo — Sun, 24 Feb 2008 22:14:28 +0000

[...] Brand extension, simply put, means taking a product’s image and using the brand to extend or move into a different product category–with the hope obviously being that the product will be accepted by the consumer or target market because of the strong name and brand behind it. [...]

By: James Seay

James Seay — Thu, 13 Dec 2007 02:43:50 +0000

I think that American Idol has done a wonderful job in brand extensions. I am not too keen on the American Idol camp, but I do remember a karaoke-type software program that can help aspiring singers learn to, well, sing.

Great post, thanks for sharing!