Comments on: Brand Free Association

By: Jenn

Jenn — Mon, 29 Oct 2007 18:14:41 +0000

1. Coca-Cola………………….. – classic
2. Dell……………………………. – black
3. Ford………………………….. – traditional
4. Nike………………………….. – overrated, exploitive
5. Budweiser…………………. – nasty, blech!

By: Brand Free Association 3

Brand Free Association 3 — Mon, 13 Aug 2007 02:29:44 +0000

[...] Brand Free Association [...]

By: kavin

kavin — Sat, 11 Aug 2007 07:08:04 +0000

coca cola- cold
dell- no retail outlet
ford- outdated
nike- bit expensive
budweiser- night drink

By: Brand Free Association 2

Brand Free Association 2 — Tue, 03 Jul 2007 20:07:48 +0000

[...] think our first attempt at brand free association was a hit (see the results here), so let’s try round 2. Here’s how to [...]

By: Brand Free Association Wrap Up

Brand Free Association Wrap Up — Sun, 01 Jul 2007 01:24:04 +0000

[...] this month, I published a post called Brand Free Association where I listed five brand names and asked readers to leave comments providing the first descriptive [...]

By: Susan Gunelius

Susan Gunelius — Tue, 12 Jun 2007 04:18:03 +0000

Thanks for playing, Drew!

By: Drew McLellan

Drew McLellan — Sun, 10 Jun 2007 04:36:51 +0000

Susan,

Fun post — thank you!

1. Coca-Cola………………….. – classic
2. Dell……………………………. – India
3. Ford………………………….. – trucks
4. Nike………………………….. – sweat
5. Budweiser…………………. – watered-down

Drew

By: Susan Gunelius (Brandcurve.com)

Susan Gunelius (Brandcurve.com) — Mon, 04 Jun 2007 14:22:06 +0000

Jennifer, thanks for joining in the fun! Your answers are great and thanks for following up with some details about your thinking. I’m getting excited to write the follow up post to put all this together!

By: Jennifer

Jennifer — Mon, 04 Jun 2007 09:56:06 +0000

PS Super-fly and fun idea!

By: Jennifer

Jennifer — Mon, 04 Jun 2007 09:55:11 +0000

Here’s what I got…

1. Coca-Cola – cold
2. Dell – ?
3. Ford – old school
4. Nike – hip
5. Budweiser – weak & getto

The weirdest one was Dell; I couldn’t even think of something when I tried. It was weird. Also, I HATE Nike and most of what they stand for but still the very first thing that came to my head when I saw the word Nike was “hip”. It makes it seem like I like them. OR that I’ve been brain washed — Damn branding. Oh, now I’m thinking “gray” for Dell, but it’s been too long — Dell’s marketing must suck.