Brand You, Inc.

Brand You, Inc. is all about you. It is about you differentiating yourself from other candidates. It’s about you as the product when you are sitting across the table from a hiring manager. Why should the hiring manager select your product – YOU, over every other product they are considering for the position. Brand You, Inc. is about differentiation.

According to Fast Company, you learn stuff, develop your skills, hone your abilities, move from project to project. And if you’re really smart, you figure out how to distinguish yourself from all the other very smart people walking around in a suit, high-powered laptops, and well-polished resumes. Along the way, if you’re really smart, you figure out what it takes to create a distinctive role for yourself — you create a message and a strategy to promote the brand called You.

How can you differentiate yourself from the crowd and become the brand selected by a hiring organization? One way would be to become an expert in your field. Another is to create an online presence. LinkedIn, Facebook and Twitter are excellent places to begin. Connect with others, previous colleagues, meet new people and find ways to assist others.

Brand You, Inc. is about you knowing enough about yourself that you can comfortably discuss your strengths with a hiring manager in a way that helps them see the value of bringing you into their organization. Think about the brands you buy. What makes you buy those brands, those products and/or services? What ever criteria you use, take a look at Brand You, Inc. and apply that same criteria. Why should a hiring manager select you? If you don’t meet the criteria that you use when deciding on products and services than you may have some work to do. If organizations are not selecting you, extending job offers, than you may some work to do on Brand You, Inc.