Brandfame: An Online Video Product Placement Agency
July 6, 2007 by Mike Abundo
Filed under Computers
While video-sharing sites frantically work to expand their ad revenue-sharing programs, product placement is poised to take a sizable slice of the growing online video ad revenue pie. Unlike system-generated ads, product placements are inseparable from viral video content regardless of superdistribution medium.
With online video product placement on the rise, I predicted the rise of online video product placement agencies. Turns out reader Nadim Elgarhy is with Brandfame, an online ad agency that soft-launched in May and just relaunched itself as an online video product placement agency. If you’re a viral video creator who doesn’t mind pimping products (like Nalts), submit your application and check it out.
Interesting post. I wonder how long before major agencies in addition to CAA start to have a division in their companies that focuses specifically on this?
While product placement developed late in the history of blog monetization thanks to the availability of automated ads, product placement is developing early in the history of video monetization thanks to the unavailability of automated ads.
One can attribute that unavailability to two things: (1) the difficulty of video ad contextualization, and (2) the copyright trolling of media conglomerates.
Dan: Not very long, I would imagine. :)
So glad to be a model pimp. Some go for art. I go for pimpness.
InShot.com.au and its YouTube channel InShotTV are pretty cool Aussie players in online product placement for user-generated content. They also have a soft-launch expected for their Copacabana Exchange.