http://www.everyjoe.com/articles/branding-a-business-partnership/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Thu, 10 Dec 2009 19:37:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/branding-a-business-partnership/comment-page-1/#comment-322926 Kare Anderson Fri, 23 Oct 2009 18:51:15 +0000 http://www.bizzia.com/brandcurve/?p=3120#comment-322926 Right Kim - link up who you are at the core - and in the way that is most beneficial for that mutual market you intend to serve better together. Getting vividly specific about the main benefit to those customers of your partnership is paramount. Partnering, done right, is the most efficient way to generate fresh value and visibility. See examples at howwepartner and movingfrommetowe. ~ another fan of brand cure Right Kim – link up who you are at the core – and in the way that is most beneficial for that mutual market you intend to serve better together. Getting vividly specific about the main benefit to those customers of your partnership is paramount. Partnering, done right, is the most efficient way to generate fresh value and visibility. See examples at howwepartner and movingfrommetowe. ~ another fan of brand cure

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