Branding according to Marty Neuemeier
Marty Neumeier has a very interesting take on what the main branding pillars are.
He calls them the Five Disciplines of Branding. These are:
*Differentiation
*Collaboration
*Innovation
*Validation
*Cultivation
This is the -very- small introductory post in a five (coincidence?) post series. In each of the next five posts I’ll be writing on each of Marty’s five disciplines. Definition, examples, etc. Hope you tune in (or rss-in) to get the full scoop.
See you soon,
Ron.
P.S- Oh and by the way you can get a very cool pdf presentation on the subject @ PeachPit.com
