Branding Tips From The Road

One of the things that I love to do is travel and learn about new places. As I travel, I have to admit that I checkout how businesses deliver their brand messages in airports. As you walk along, you can’t help but to see the signs and billboards encouraging you to spend your money in their establishment.

Image: SXC.hu

So as I sit in the airport and look at the advertisements, below are some of the branding tips that I thought would be helpful to other business owners as they have been to me:

• Unique signage. Make sure that when you develop your signs or billboards, make the them uniquely different from the others so that they will stand out.
• Placement. Understand where you can reach your target customers and make sure you advertise there.
• Verbiage. Pick your words wisely so that they convey your brand message while at the same time capture the attention of your target customers.
• Design. Color, color, colors. It is important that you choose colors that are appealing to your target customers so that it will draw their attention.

Using these simple pointers to develop your brand message can help you start with a firm foundation. Take for example the image above. No matter how beat-up the image has become, you can still recognize it as Coca-Cola due to their branding message.