Comments on: Branding to the Young…of Heart http://www.everyjoe.com/articles/branding-to-the-youngof-heart/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 05:00:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Rhea http://www.everyjoe.com/articles/branding-to-the-youngof-heart/comment-page-1/#comment-320125 Rhea Thu, 04 Jan 2007 15:04:33 +0000 http://brandcurve.com/branding-to-the-youngof-heart/#comment-320125 You're right. I am not in marketing, but I see baby boomer marketing firms, publications and websites blooming everywhere. I feel so wanted! You’re right. I am not in marketing, but I see baby boomer marketing firms, publications and websites blooming everywhere. I feel so wanted!

]]> By: Jim Norton http://www.everyjoe.com/articles/branding-to-the-youngof-heart/comment-page-1/#comment-320120 Jim Norton Sat, 30 Dec 2006 18:56:19 +0000 http://brandcurve.com/branding-to-the-youngof-heart/#comment-320120 Although we're dying off the boomer market continues to be the biggest in the US. How that market is approached and with what are the big questions. Boomers are a wide and broad market running from empty nesters though those putting the last of the tribe into college to people dealing with aged parents. They don't even know how to clasify themselves. Niche marketing is probably the theme of the day. Experimental marketing is going to be very important as the boomer needs change. Doing and selling are going to tell businesses more about how to approach boomers than analysis. I recommend short, cheap campaigns which can be expanded or abandoned as boomer response indicates. Although we’re dying off the boomer market continues to be the biggest in the US. How that market is approached and with what are the big questions. Boomers are a wide and broad market running from empty nesters though those putting the last of the tribe into college to people dealing with aged parents. They don’t even know how to clasify themselves.

Niche marketing is probably the theme of the day. Experimental marketing is going to be very important as the boomer needs change.

Doing and selling are going to tell businesses more about how to approach boomers than analysis. I recommend short, cheap campaigns which can be expanded or abandoned as boomer response indicates.

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