Branding Your Business Website

Branding your business website is more than just cute graphics or a eye-catching color scheme. Although these are important things that help with your branding, there are other key areas that you need to also consider.

When developing a brand for your business website, you should look at your website’s layout as having four areas:

• Header: generally this area contains a header graphic that is strongly associated with your business branding efforts. Most of the time it’s used to display the name of the business.
• Sidebars (left or right or none at all): used for displaying links, website table of content, affiliate graphics or information about your business. You have the options of one sidebar either on the right or left, both sidebars or no sidebars.
• Body: this is the meat and potatoes of your website where the main content is located.
• Footer: used as another location on your website to continue branding your website. Some use it as though it is a third sidebar that just happens to be horizontal. It can display the same information shared in the sidebar.

Figure 1

In figure 1 above, you can see that I’ve placed the logo (upper left) and an action image (upper right) too as suggested placement. The placements help guide your web visitor to first see who you are (logo) and then give theme an action (action image) to complete which is usually logging in, signing up or purchasing a product.

This is not a perfect design but just a starting point for branding your business website. Please share additional idea regarding how you can brand your website. Looking forward to your feedback.