Branding Your Company’s Identity
June 8, 2009 by Kim Beasley
Filed under Marketing
One of the common things that branding does is bring to mind a particular service or product that the owner wants you to purchase. To help branding become recognizable, many business owner choose to hire public relations (PR) companies to help develop their branding strategy. But for those business who can’t afford a PR firm, there are some simple things that you can do to grow your brand.
Some of the most recognizable brands are for companies like Domino’s (deliver in 30 minutes & logo is a domino) or even Walmart (smiley face dropping prices). What seems to be working for both of the brand strategies of these companies is the fact that they want to either save you time or money which are two important things to consumers.
To help you determine what you need to know to develop your company’s brand whether you do it by yourself or with a PR firm, ask yourself these questions:
- When developing your brand strategy, how have you built in the concept of either saving money or time for consumers?
- What are some of the things that should be included in your brand strategy that would help you determine your keep offerings?
- How should you communicate your brand strategy/identity to your consumers?
- What is the price point or time savings for your key services or products that could be included in your brand strategy (i.e. Domino’s delivering in 30 minutes or less is a time savings for consumers)?
