Comments on: Brandjacked: What happens when you don’t own your own name

By: Anna Farmery

Anna Farmery — Wed, 29 Jul 2009 10:27:00 +0000

Totally agree – and it is about creating the perception as well as the reality. Of course you can’t speak and listen to each customer if you have thousands but you can create the perception of listening

By: Rebecca Kotz

Rebecca Kotz — Fri, 24 Jul 2009 14:41:53 +0000

Whether or not you want to engage in social media, every business should at least create accounts on Facebook and Twitter to claim your company name. If you don’t want to participate at that time, just post one message: “At this time, we are not posting to this site. We appreciate your interest. Please contact us at ….”

By: What Newspapers Need to do Tomorrow to Survive

What Newspapers Need to do Tomorrow to Survive — Mon, 08 Dec 2008 06:36:14 +0000

[...] Today’s newspapers and media outlets have got to adapt. They need to get involved with citizen journalists more, get the reporters blogging, start covering hyper-locally, and be everywhere on line, absolutely everywhere. Check to make sure that your brand/user name isn’t being brandjacked. [...]

By: Brad Hanks

Brad Hanks — Sun, 23 Nov 2008 17:43:26 +0000

Great post Colleen, and one I’ve been preaching for some time now. In addition to securing your domain name, your social network names, etc., I’ve even been showing companies the risk of allowing their brand to be hijacked for use in groups on a variety of social networks. In most cases these groups have been set up by well intentioned members, but then the company (membership organization, alumni association, etc.) has lost control. Better to jump in now and gain control of your identity then to wait until your reputation has been sullied and/or thousands of members join thinking they’re affiliated with the real thing. Could prove a PR nightmare later on.

By: Six ways to get social media buy-in from the boss « Online Community Strategist

Sun, 23 Nov 2008 14:37:47 +0000

[...] what it means to be “brandjacked.” One of the first things I say before giving a presentation is this: “If you don’t [...]

By: Five quick ways to get social media buy-in from the boss « Online Community Strategist

Sun, 23 Nov 2008 14:24:19 +0000

[...] to them what it means to be “brandjacked.” One of the first things I say before giving a presentation is this: “If you don’t [...]