Brazilian Coca-Cola Zero
What appears to be an account from the Brazillian Coco-Cola company, promoting Coke Zero is now following me on Twitter. Not sure if it is from the company or one of its agencies. But they give a very good example of what not to do with the service if you’re a brand.
They were created less than a week ago but only have 2 updates. They’re following nearly 5000 people – most probably by using a script as they’re not discriminating who they are following. I don’t speak Portuguese, nor, I guess, do many of the other people who they have followed. This is not conversation, this is not a credible use of social media, it’s just spam, plain and simple. Did you hear that Coke? You’re just spamming.
Oh my hell. What are they thinking? It’s a massive challenge to educate companies about the value of social media (particularly with the lack of metrics) and done wrong — ugh, all wrong — can only be horrible for brand image.
You should do a post on other big brands getting it way wrong in social media. Remember the Nike fiasco in Second Life last year? I’d love to see that!
they’re just promoting some party that’s going to happen