Britney Spears: Candie’s Only at Kohl’s

Britney Spears’ career started out sweet enough as a Mouseketeer, then she went on to become one of the most photographed, watched and criticized celebrities. Tabloids and critics ripped her personal life, her music and her looks, but that didn’t stunt her success. Now in her latest ad campaign, Britney is back to being sweet again–sweet as Candie’s.

Image: Candie's Only at Kohl's

Britney Spears will appear in a new ad campaign for the junior brand Candie’s. The Candie’s apparel, footwear, swimwear, intimates and accessories will be sold only at Kohl’s (the discount department store). The multi-dimension marketing campaign features print, online, circular, in-store, direct mail, email blasts, radio and outdoor ads. Later in the summer, television and print magazine ads will appear for back-to-school.

Additionally, Candie’s and Kohl’s are sponsors of Britney’s “Circus” tour. Fans have the opportunity to become part of the concert experience with VIP Candie’s pink carpets and lounges and other related promotions in select markets.

Britney Spears’ Candie’s Only at Kohl’s appeal to the younger set with fun, inexpensive clothing and a variety of interactive components as part of the campaign. On the Candie’s website, you can mix and match outfits in their “dressing room,” sign up for their email list, download computer backgrounds, watch exclusive videos, and more.

Previous Candie’s spokespeople have included Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy. Check out pictures and video from the advertisements as well as behind-the-scenes footage.

Image: Candie's Only at Kohl's

Image: Candie's Only at Kohl's

Image: Candie's Only at Kohl's

Image: Candie's Only at Kohl's