Bud Light Wins an Emmy

I never knew commercials could win an Emmy. But Bud Light’s ‘Swear Jar’ has won one this year. The 60-second spot was created by DDB Chicago and directed by David Shane through Hungry Man.

I missed this last year, but it’s apparently been seen more than 12 million times, across the various video sites. It’s pretty different for a beer ad – and I can’t help feeling that this had been a British ad they would not have added the beeps!