Buick Quickly Cancels Crossover Plans

Just less than two weeks ago, General Motors Co. announced plans for a compact Buick crossover vehicle and quickly brought in about 100 consumers to take a sneak peek of its new product. However, GM has already erased the unnamed crossover from its memory after a flood of bad reviews and poor consumer sentiment.

According to GM, the move came after the company realized how consistently the crossover was being criticized by consumers. GM was also not shy about patting its own back, stating that the speed of the company’s response to the overwhelmingly negative response to the Buick crossover highlights the efficacy of the “new” GM, which recently emerged from a bout of bankruptcy.

GM had hoped to begin offering the Buick crossover by 2011, which would have supposedly been the first SUV crossover to feature hybrid plug-in technology according to GM. Despite the failure of this specific Buick vehicle, GM will apply the same technology to a different vehicle, hoping to still carve out its own niche in the forthcoming hybrid market.

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