Building Brand Awareness, Your Way
June 17, 2009 by Kim Beasley
Filed under Marketing
Business branding is important to business owners if they want to grow the circle of influence for their business. Brand awareness is the process of making sure that consumers of your services or products knows about your business and what you provide.
In developing your brand awareness strategy, there are a few things that you should keep in mind. Below is a starter list to help you develop it:
- Determine your vision: as a business owner, you must first try truly understand your business direction and goals. You would do this by defining your brand positioning or the nuts-and-bolts plan which is the foundation of your brand strategy.
- Make it memorable: your brand should include graphics and wording that helps to keep your business brand in the mind of your consumer. For instance, when you hear “Just Do It” you know this refers to Nike. Or you see the following image and you know it refers to a soft drink. Even if the name of the company wasn’t on the graphic, it could easily be recognized.
- Define branding tools: determine what tools you will use to brand your business. You can use graphics, audio, video, website, newsletter and many many more. Create a living list that you can work from to develop your brand awareness.
- Incorporate feedback. poll your current customers and business associates to receive feedback from them about your current brand.
So how are you building your brand awareness? Please feel free to share your ideas and results regarding your brand awareness.
