Business Blogging Strategy: Give Them Something to Blog About
May 12, 2008 by Liz Fuller
Filed under Social Media
As Laura and I’ve mentioned previously, it is not necessary to have a blog in order to engage with bloggers.
One way to promote your business is to create pictures, videos or articles that are worth blogging about and then make them available to the blogosphere. If the item is good enough, it can spread rapidly around the internet which is what has given it it’s name – viral marketing.
As an example, this past weekend my husband and I went to the Brooklyn Botanic Gardens as a Mother’s Day treat. The gardens were beautiful and beyond my expectations, even though we had missed the annual cherry blossom festival that I had wanted to see. After our visit, I became curious as to whether the BBG had a blog. A quick search led me not to the BBG blog but to a variety of blogs all featuring a video of the cherry blossom festival.
It turns out that the BBG web master, Dave Allen, created a timelapse video based on 300 digital pictures taken every three minutes from April 18 through April 26. He put the video to music, using original music from Jon Solo, a Brooklyn-based musician and producer. Then he placed the video out on the web on YouTube and Vimeo.
Other blogs (including this one) then picked it up to share with their readers.
This type of relationship with bloggers is a win- win; Bloggers are happy to have something interesting and exciting to post which generates more page views and more comments, and of course the business gets increased publicity.
You can watch Dave’s video below or click here to see it and other videos on Vimeo.
2008 Cherry Blossom Timelapse at Brooklyn Botanic Garden from Brooklyn Botanic Garden.
What can you and your business do to create some viral marketing?
photo credit: tanakawho
