Business Branding: The Olsen Twins
June 11, 2009 by Kim Beasley
Filed under Marketing
Living life as an Olsen twin and as Co-Presidents of the Olsen Twin empire can have twists and turns but can be very beneficial. As you look at how the Olsen twins, Mary-Kate and Ashley, have built their brand, one will see that it has been many years of hard work and smart moves to keep the brand image in the public eye. If you don’t know who the Olsen Twins are, then visit Hulu.com to checkout the video about them and their branding.
Since they were babies, Mary-Kate and Ashley have been building a brand that has lasted through the young years in Hollywood to the teen years which is a rarity. Many childhood stars have experienced problems when transitioning from being a childhood star to a teen star and then on to an adult star. Now that the Olsen twins are adults, they still have proven that their brand identity is very strong. Part of the ways they have branded themselves is by having recognizable products such as clothing line, DVD videos, accessories, and many more items.
When it comes to branding your business, how have you made your business standout from the rest? What lessons can you learn from their success in branding their business? Checkout the list below and feel free to share your own views about what lessons can be learned from the Olsen Twins branding machine.
- Continuously makeover your brand over time but keep a consistent central theme.
- Don’t stop growing your brand when you hit a roadblock.
- Understand all aspects of your business branding so that you will know what needs to be done to renew the brand occasionally.
- Take chances to grow your brand in new directions that may seem strange.
- Be prepared for growth when you rebrand.
- Don’t be afraid to protect your brand from competitors.
- Make sure that you manage your brand’s reputation online and offline.
There have been so many lessons that a business owner can learn from the Olsen Twins’ branding machince. Please feel free to share what you have learned from their branding success.
Image: ZumaPress.com
