Business Growth: Using LinkedIn
April 21, 2009 by Kim Beasley
Filed under Business
Tips on how you can use LinkedIn to grow your business is the focus of this article. In the previous business growth article about Facebook, I shared some tips on how you can use it to grow your business. Well, LinkedIn is another social media marketing tool that you can use to grow your business.
Image: LinkedIn.com
For my own business, I recently updated my LinkedIn profile so that I could take advantage of the business environment to grow my business. I also, joined groups and started networking with others. In my experience, I found that the LinkedIn environment is a place where business own could connect with other business owners and ask questions along with share their knowledge about specific subject matters. It is also a place where you can either find a job with a company or post a job for your company.
According to an article by Guy Kawasaki…
Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized…
The top list that Guy shared as part of this article are:
- Increase your visibility.
- Improve your connectability.
- Improve your Google PageRank.
- Enhance your search engine results.
- Perform blind, “reverse,” and company reference checks.
- Increase the relevancy of your job search.
- Make your interview go smoother.
- Gauge the health of a company.
- Gauge the health of an industry.
- Track startups.
- Ask for advice.
- Integrate into a new job.
- Scope out the competition, customers, partners, etc.
This list should be very helpful to you as a business owner as you choose to incorporate LinkedIn into your business. Please share how you use LinkedIn to grow your business.
