Business Marketing Monday: Business Blogging

Alright, I know. Blogging may not be a **wow** marketing strategy for some of you. But, for those who are starting new businesses, or are new to the idea of blogging, starting a blog writing about your business may be the ideal marketing strategy you need to get things started.

Although there are tons of information available on the internet about blogging, what I’d like to submit to you is how blogging can be a source of referrals for your business, whether you are blogging on your own business or you are a corporate blogger.

Instead of regurgitating information that is all over the ‘net, I will highlight some fine resources that focus on blogging and the business of it:

Liz and Laura over at Business and Blogging get it right consistently when they blog about how your business can benefit from the blogging lifestyle. My favorite all-time post from there is the series they did on a challenge to come up with a business that could not benefit from blogging. Very interesting read and comments that followed. Check it out. I’m sure you’ll enjoy it.

Then there is the uber-blogger, Darren Rowse, whose ProBlogger site give you the nuts and bolts of starting and monetizing your business blog. Good, solid foundation for newbies and seasoned professionals.

One other blog that I subscribe to that I have found most useful is Daily Blog Tips that gives just that…tips. Highly useful information if you are a daily blogger who wants serious tips and ways to make your blog stand out.

Now, armed with these wonderful resources, what do you do with it? I’ll tell you what I do with my blogging.

I made a list of blogs that I maintain, the theme of the blog, posting schedules and frequencies. I also make a schedule to market my blogs through online medias like MySpace, Twitter, FaceBook and about a half dozen or so others. The key to effective marketing is to work the blogging platforms and socialize on a daily basis at a minimum. It’s imperative to get your blog into the blogosphere with a well-connected personal branding image.

Blogging is definitely good for business, no matter which one. If you haven’t already started a blog, it’s easy to do and can be done almost immediately. What are you waiting for?

Other resources that are from women-owned sites or blogs:

Susan Gunelius at About Weblogs gives evergreen information on the blogging life.

A prolific and infectious community-minded blogger, Liz Strauss over at Successful Blog. Be warned: You visit once, you are hooked! Don’t say I didn’t warn you.