I am the Marketing Manager for an Office Coffee/Refreshments company. Currently, I use mainly ‘guerilla marketing’, pay-per-click, and SEO.

My industry ‘challenge’ is finding the right target market – ie. companies that have 50 employees or more… and specifically, getting in touch with
the decision makers without much missed opportunity.

I will let you know if I do try mobile marketing in the future. Anything is possible…. but really the key for me is getting right to the decision maker.

Love this blog…..sorry to say it again – but I think I found a place I can learn and chat with likeminded people. I will keep in touch and read the other entries as I go – thank you and take care, Joy

Thanks. I would definitely love to be more involved with your efforts. I can be reached at 312.203.4039 and will gladly discuss possible means by which I could assist you and your readers. Appreciate the consideration.

Kind Regards,
E

Thanks so much for visiting the blog and commenting. I’m glad you were able to get some insight into mobile marketing from Eric.

What type of business are you in? Can you forsee mobile marketing fitting into what you do? Will you keep me posted on anything you do that’s related to that type of marketing?

Love this blog as well – thanks Bridget!

First off, your blog was a dead-on high level view of mobile marketing. I own a company that specializes in providing mobile platforms and creative mobile ideation to businesses both big and small. If you will allow me expand upon your blog, I might be able to lend additional clarity as to the capabilities, applications and benefits of incorporating a mobile component into an advertising and marketing strategy.

Mobile marketing works regardless of ad size spend to make all advertsing efforts an effective and trackable call-to-action initiative capable of driving sales with virtual immediacy- translating into a quantifiable ROI.

The issue most marketers have is not knowing which of their media partners (TV, Radio, Print, etc) are the most effective and efficient. The 1-800 numbers are passe, TV and Radio ratings are unreliable, Print distribribution doesn’t equal readers and pay-per-click doesn’t give you the customers information; mobile marketing fills the gap.

Only those consumers most receptive to the offer will chose to text in and receive the coupon, alert, info or other mobile communication. This is inherently valuable as once a consumer texts in, they can be continually marketed to until the point at which they opt-out. Different codes (keywords) can be used to represent the different ad mediums/offers, allowing a marketer to better understand which advertising vehicle or offer is best aligned with its core customer.

Mobile platforms differ substantially, not only in price, but with capabilities, so its essential to find a company that has a robust suite of services and can scale with your size. To maximize the potential of a mobile initiative, the platform should be intelligent; able to request variable data fields (email, age, zip, gender, etc), process them and integrate into a CRM system if necessary for additional 360 marketing efforts. Furthermore, a good mobile platform will provide for pictures, video, click to call, click to email, mapping, directions, fax and email PDF launch, mobile coupon redemption systems, web interface, instant ‘hot lead’ alert, voice, additional links for WAP phones and a host of other customized and automated solutions. The more sophisticated platform attributes address Joy’s question of targeting the audience more narrowly, because as the system builds a better customer profile, the on-going messaging can become infinitely more segmented and targeted.

These are a two examples to see the range of capabilities from simple couponing to more robust mobile communication:
Text ATP1 to 30364
Text SAMS to 30364

In the end there are a few simple rules to remember.

Mobile marketing is only as good as its promoted

Mobile marketing should have a compelling offer and be used with discretion, as its an opt-in platform where an overload of offers will cause consumers to opt-out.

Mobile marketing is not SPAM and very highly regulated, if are receiving unsolicited messages simply reply STOP and it should cease immediately.

I could go on for ever, but this is your blog, not mine, so if you or your readers have additional concerns, questions or comments, I’d gladly try to help.

Kind regards and once again, nice blog.

I am interested in any feedback or advice as well in this area-

I actually cancelled my text services on my phone because I started receiving so many advertisements and felt it not fair to have to pay Verizon for these calls….

Of course, if you could narrow your target audience…..