Business Marketing Monday: Why You SHOULDN’T Market on a Monday Morning

Biz Chicks Rule

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It’s Monday morning everywhere (just about) and women small business owners, online marketers and female power executives are gearing up to have a phenomenal Monday. They’ve lined up their call resources, targeted which area of town they’re going to cover and have decided that they’re going to finally approach that business they’ve been wanting to cold call for a month.

But, is today a good idea to do it?

Why not market on Mondays?

A couple of reasons come to mind initially as to why it wouldn’t be a good idea to market your business on Monday mornings. Here they are, listed in no particular order:

• Decision makers are playing catch-up on Monday morning. They are returning telephone calls, putting out (proverbial) business fires and making other important decisions. They may not have the time or careful attention to give to you or your product or service and clearly decide whether or not to do business with you. Nothing personal, they’re just very busy.
• You haven’t “wooed” them yet. It’s Monday morning and you’re asking for something like the other half-a-gajillion people in their life. And, you haven’t even established a connection with them. Instead of starting off on a Monday asking for something, send them something. Have some pastries delivered to their office, or better yet, take them by yourself. Briefly introduce yourself, leave a card, the pastries and tell them you’ll call them at a later date. The donuts – $2.00/dozen. The lasting impression – priceless.
• Budget Reports/Financials aren’t in yet. Meaning, they perhaps don’t know if they have enough money to spend. Think it’s far-fetched? Not so. Years ago when I used to manage a small staffing branch with Olsten Staffing Services, we used to produce financials every Monday morning showing us our financial health for the week. That information would provide us with what we needed to a.) market to more companies b.) give out more bonus and incentive checks to the staff or c.) wait until the next Monday to do anything financially-related.

Assess what type of conditions may apply to the companies that you approach before embarking on any Monday marketing calls. Make sure your timing is right, the environment is optimal and that people want to see you coming. You want to create lasting and healthy business relationships.

What other reasons can you think of that would warrant you NOT marketing on Mondays? Can your reasons apply to any type of business?
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Copyright 2008 – Bridget Wright