Comments on: Business Plan Series: Part 6 – Sales and Marketing – Marketing Strategy http://www.everyjoe.com/articles/business-plan-series-part-6-sales-and-marketing-marketing-strategy/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Mon, 30 Nov 2009 23:37:21 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: New Series Starting Next Week - Writing a Marketing Plan http://www.everyjoe.com/articles/business-plan-series-part-6-sales-and-marketing-marketing-strategy/comment-page-1/#comment-312557 New Series Starting Next Week - Writing a Marketing Plan Fri, 17 Aug 2007 17:12:08 +0000 http://www.startupspark.com/business-plan-series-part-6-sales-and-marketing-marketing-strategy/#comment-312557 [...] Part 6 [...] [...] Part 6 [...]

]]> By: steve http://www.everyjoe.com/articles/business-plan-series-part-6-sales-and-marketing-marketing-strategy/comment-page-1/#comment-312467 steve Thu, 14 Jun 2007 13:40:19 +0000 http://www.startupspark.com/business-plan-series-part-6-sales-and-marketing-marketing-strategy/#comment-312467 The partners section is a great optional section addition and for many a requirement. It is great to have my readers with experience chime in on valuable sections to give ideas to those who might not think of it. - Thanks. The partners section is a great optional section addition and for many a requirement. It is great to have my readers with experience chime in on valuable sections to give ideas to those who might not think of it.
- Thanks.

]]> By: Matt http://www.everyjoe.com/articles/business-plan-series-part-6-sales-and-marketing-marketing-strategy/comment-page-1/#comment-312479 Matt Wed, 13 Jun 2007 22:19:01 +0000 http://www.startupspark.com/business-plan-series-part-6-sales-and-marketing-marketing-strategy/#comment-312479 I always suggest in business plans that the business include a "partners in marketing" sub section. I don't know if that fits into your plan somewhere else, but getting them thinking about partnering as a marketing and sales channel is usually a very productive avenue, and one that often gets overlooked in the general hoopla of starting up and trying to figure out who the heck is actually going to buy this thing we are selling? In fact, I can think of a few examples of small businesses I've worked with where it turned out that their making a few strategic partnership agreements in the early going was the only thing that kept them alive, and aided tremendously in their long term growth. Matt I always suggest in business plans that the business include a “partners in marketing” sub section. I don’t know if that fits into your plan somewhere else, but getting them thinking about partnering as a marketing and sales channel is usually a very productive avenue, and one that often gets overlooked in the general hoopla of starting up and trying to figure out who the heck is actually going to buy this thing we are selling?

In fact, I can think of a few examples of small businesses I’ve worked with where it turned out that their making a few strategic partnership agreements in the early going was the only thing that kept them alive, and aided tremendously in their long term growth.

Matt

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