Businesses Create Their Own Social Media

By now, most businesses know that in order to have more reach, and improve their online marketing, it is necessary to become involved in social networking. It’s all part of reaching out to clients and customers, and making connections that attract people to their web sites and places of business. But what do customers do once they are there?

One thing that businesses can do is create their own social network. Social networking technology can help customers make connections with each other on a business web site. It can also make it easier for businesses to integrate their own social media online campaign with the wider Internet. One of the companies that provides the ability for businesses to create their own social networks is rSitez. This is what I read in a press release sent to me about the company:

Rsitez integrated online social networking technology offers users the opportunity to create their own social networking sites with the largest, most comprehensive set of features. They will have the ability to customize all details in their websites, and the company presents a myriad of ways for businesses to make money
According to Nielsen Ratings, social networks grew twice as fast as email and Search in 2008.  Furthermore, time spent on Social Networks and blogs grew over 3 times the rate of overall internet growth.

It does cost $65 a month to get this solution, and it might be interesting. It provides a way for businesses to further monetize their site with stores, classifieds, donations, fees and other types of revenue. For businesses that feel that this could provide added value, it might not be a bad idea. However, you might want to weigh the cost, and see if perhaps creating a Facebook page and being active on Twitter might do just as well.