Buy Me 2.0

As a manager in today’s challenging economy, you need to build a powerful personal brand…or risk becoming irrelevant. One book I’ve recently read offers you a playbook of proven, practical advice from someone who knows a thing or two about personal branding. Dan Schawbel’s Me 2.0 bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game.

Some highlights from Me 2.0 include: 

• A proven  4-step process for building a powerful brand (discover, create, communicate, maintain).
• Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly to you, without applying!
• Tested advice on how to create an online and offline presence for career protection and self-promotion.
• Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune Magazine, among others.
• More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

Bottom line: This is GREAT handbook for surviving and thriving in the digital age.

Check out the book website at  http://personalbrandingbook.com or buy Me 2.0 on Amazon. You’ll thank me now if you buy and read the book, or you’ll thank me later, if you wait, but BUY THIS BOOK!