Cadbury’s Chocolate Machine

I like this new site from Cadbury’s, put together to promote their new chocolate bars of cranberries/granola (why not call it muesli?) and apple crumble crunch.

Choose your ingredients, hit the button and see if the parrot likes it. Get a good combination and you may get your own bar. In the end though, this is a ‘grab your details’ site, as you have to sign up to get a chance of getting a bar. It’s not a very clever site though, as you can keep trying ingredients, being successful and you keep getting asked for your details. Surely, they could tie things together in a session so you only get prompted once and then remember the combinations? So the stickability is limited, as it gets boring after the second time!

Screenshot from site